I had the chance to explore the desert with the Sigma 35mm f1.4 Art Series lens. About 30 miles outside of Las Vegas, Nevada lies a town that is not on any maps. Nelson, Nevada is a former gold mining town in Eldorado Canyon. Filled with old cars, trucks, gas pumps, and barns, this was the perfect place to give the new 35mm lens a workout.
Inspiration is everything in photography. Most photographers didn’t get into photography because we loved sitting behind a computer or because we loved sitting in a darkroom. We got into photography because we saw something that inspired us. Whether that was a National Geographic Magazine article that took us first-hand into some remote part of the world or because we grew up next to a father or grandfather that taught us about the craft, there was something that inspired us.
In the last few weeks I have had the chance to travel with Sigma’s 18-35mm F1.8 lens to New Jersey, Las Vegas and Chicago. The lens was put through the tests on a Canon 7D, 50D, and 60D. I was so intrigued by the lens that as a full-frame shooter, I went and found a cropped sensor camera just to use it. It was well worth it.
The Sigma team was in Pasadena, California for the annual Professional Photographers of California for their Pro Photo Expo. The weather was great and the temperature was hot both outside and on the tradeshow floor in the 30-foot Sigma booth. The wonderful model Jennie was on-site for the 3-day show for photographers to try out any of the Sigma lenses or the Sigma dp Quattro cameras.
The Sigma dp Quattro series of cameras is a great camera for a number of reasons. Not only is the camera one of the sharpest digital cameras on the market, but also purists will love it for its true film like qualities.
If you have ever photographed a classic Hasselblad camera, then the square format (1:1 aspect ratio) will feel natural as well as be a throwback. With this you don’t need to worry about portrait or landscape orientations. Just leave a little room to crop and you are good to go.
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2014 was a very busy year for Sigma. We announced a host of new lenses and cameras, offered the Sigma dp2 Quattro Test Shoot, and participated in trade shows, and dealer events across the country. Photographers all around the world have been talking about our new lenses in the Art, Sports, and Contemporary lines, as well as the completely redesigned dp series cameras.
What a difference a couple of years makes!
Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.
At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.