2014 was a very busy year for Sigma. We announced a host of new lenses and cameras, offered the Sigma dp2 Quattro Test Shoot, and participated in trade shows, and dealer events across the country. Photographers all around the world have been talking about our new lenses in the Art, Sports, and Contemporary lines, as well as the completely redesigned dp series cameras.
What a difference a couple of years makes!
Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.
At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.
Sigma will be exhibiting at the PDN PhotoPlus International Conference + Expo. It’s one of our favorite times of the year; the energy is through the roof! We invite you to visit us at the Javits Center in Manhattan, NY Thursday, October 30th through Saturday, November 1. PPE, as we like to call it, is the largest photography and imaging show in North America and is attended by over 22,000 professional photographers and enthusiasts.
Here at Sigma, we love social media. It is a great way to see amazing photos made with Sigma gear by photographers from all over, share our passion for creativity, and learn what matters to our fans and friends. We have a presence on several social channels, and each has its own personality and voice customized for that experience–our Instagram feed isn’t the same as our Facebook, or Twitter, or Google Plus. But on every channel, there’s dedicated Sigma team members with a similar passion for photography posting and responding to fans.
For this year’s gift guide, we asked our Sigma Pros to recommend some of their favorite gear. This crew of amazingly talented and hard-working photographers each focuses on a different specialty and has their own individual style, and they’ve all got their favorite Sigma gear. Check out these great reasons why our pros choose to use Sigma lenses and cameras.
Late every summer, nature photographers flock to the Pacific Northwest with the hope of capturing the majestic beauty of Mount Rainier and its gorgeous subalpine meadows. After much obsessive planning and conversations with photographers around Washington State, I was able to make my first trip to the region this year. My biggest concern was whether I would arrive on time to catch the peak wildflower bloom. The area experienced a warm spring and summer, and thus the wildflowers emerged earlier than expected. But, as luck would have it, that shouldn’t have been my primary worry.