Exploring Tryon Creek Sate Park

A Photo Walk with SIGMA & Pro Photo Supply Are you interested in making better images out in nature, but not sure where to start? Join Pro Photo Supply and SIGMA tech rep, Aaron Norberg for an introduction into the…

Sell Your Digital and Film Camera Gear

Bring your digital and film gear. Get paid instantly – receive a 10% trade-in bonus when you purchase a new sigma lens during the trade-in event. SIGMA Rep Mike will be on hand to answer all your questions and demo…

SIGMA 23mm F1.4: An Amazing Essential Prime Lens for Fujifilm X Mount

A 35mm lens is an essential storytelling prime for any portrait photographer, but finding a great equivalent for APS-C formats can be difficult. SIGMA Ambassador Meg Loeks tried out the 35mm-equivalent SIGMA 23mm F1.4 DC DN | Contemporary for Fujifilm X Mount, and was very impressed with the results!

Now for FUJIFILM X Mount: The Latest from SIGMA

SIGMA Ambassadors Meg Loeks and Liam Doran are coming to B&H’s Event Space to show off the newest lenses for FUJIFILM X Mount! SIGMA recently announced the 100-400mm F5-6.3 DG DN OS | Contemporary for X Mount, a lens that…

Now for Fujifilm X Mount: SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary Lens

Outdoor photographer Liam Doran relies on the range, sharpness, and portability of the SIGMA 100-400mm DG DN OS | Contemporary lens for much of his wildlife and landscape photography. See how he puts this versatile zoom to use on a Fujifilm X Mount camera body for the first time!

Now for Fujifilm X Mount: SIGMA 23mm F1.4 DC DN Contemporary Lens

Street photographer and Fujifilm user Nagamitsu Endo visits downtown New York with the SIGMA 23mm F1.4 DC DN | Contemporary, and puts this lens to the test on the colorful neighborhoods of lower Manhattan.

Cardinal Camera Tent Sale

Are you ready for a pre-Holiday blitz like no other? Cardinal Camera is hosting SIGMA and other vendors for a Tent Sale at their location in Lansdale, PA! Come talk to SIGMA Tech Rep Marc Farb about which lens is…

Cardinal Camera Demo Days

Come see what new SIGMA lenses Cardinal Camera has in store! Stop in to the Charlotte, NC store and talk with SIGMA Tech Rep Marc Farb about which SIGMA lenses are right for you. This in-store demo will feature lenses…

Glazer’s Camera Anniversary Sale

Join us for Glazer’s 88th Anniversary Sale! They’ll be bringing together the Seattle Photo Community for three days of epic sales, brand demos, lectures, workshops, photo walks, and so much more! Come to the SIGMA counter and talk to SIGMA…


B&C Camera is excited to bring a little bit of the world-famous Oktoberfest to you on Saturday, October 14th. Stop by to check out the latest lineup of SIGMA lenses and ask Tech Rep Mike Hill about exclusive offers.