Share a selfie of #MySigmaLens — A gear shot of you and your Sigma lenses and cameras using either the #MySigmaLens or #MySigmaCamera hashtag on Twitter, Instagram, or Google Plus and it can be featured right here in this blog feed. Get silly, or get seriously creative, but be sure to share a photo with those hashtags by January 31st, 2015!
2014 was a very busy year for Sigma. We announced a host of new lenses and cameras, offered the Sigma dp2 Quattro Test Shoot, and participated in trade shows, and dealer events across the country. Photographers all around the world have been talking about our new lenses in the Art, Sports, and Contemporary lines, as well as the completely redesigned dp series cameras.
What a difference a couple of years makes!
Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.
At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.