NAB 2024 Roundup with SIGMA, Fujifilm, Blackmagic Design and Atomos

At NAB 2024, content professionals from around the world converged in Las Vegas to exhibit, learn, connect, and surround themselves with all things media. SIGMA partnered with B&H to show off our full line of cinema lenses, SIGMA fp series cameras, as well as a selection of our latest photo gear (which is great for video, too).

A few shots from behind the scenes at the B&H exhibit featuring SIGMA (and ambassador Graham Sheldon)

In addition to our own space on the floor, SIGMA Ambassador Graham Sheldon spent some time interviewing some of our fellow camera manufacturers, including Fujifilm and Blackmagic Design, plus video accessory maker Atomos.

SIGMA Introduction and Gear Tour

In this brief tour of SIGMA gear at the B&H exhibit, ambassador Graham Sheldon introduces some of the latest SIGMA gear, such as the 50mm F1.2 DG DN | Art and 15mm F1.4 DG DN Diagonal Fisheye | Art, as well as his Cine lens favorites.

SIGMA X Mount Lenses on FUJIFILM Cameras

Fujifilm cameras and SIGMA X Mount lenses are a great combination, and we explore what makes that pairing so perfect as SIGMA Ambassador Graham Sheldon visits Fujifilm at NAB 2024.

Browse SIGMA lenses for Fujifilm X Mount

SIGMA with Blackmagic Design – Featuring the PYXIS 6K

At NAB 2024, SIGMA Ambassador Graham Sheldon met with our L-Mount Alliance partners Blackmagic Design to check out some of their latest cameras, including the PYXIS 6K, as well as the Cinema Camera 6K, both available in L-Mount, ideal for mounting all the latest SIGMA lenses.

Browse SIGMA lenses for L-Mount

Discussing Camera to Cloud with Atomos

Camera to Cloud technology is a more and more prevalent aspect of production, and the SIGMA fp is one of the cameras that is compatible with the excellent C2C system pioneered by Atomos. With the Atomos Connect module, recording monitors like the Ninja and Shogun can be connected to the SIGMA fp for seamless connection to cloud storage or streaming platforms. SIGMA Ambassador Graham Sheldon chats with Atomos about C2C at the 2024 NAB Show.

Learn more about utilizing Camera to Cloud

Check out the SIGMA fp camera

From Brooklyn to Alaska with the Sigma 16-300mm

This travel gallery – photographed with the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary lens on a Fujifilm X-H2 camera body – was captured by photographer Devon Smith Jr. during a summer trip with Brooklyn to Alaska, an organization dedicated to helping diverse youth from Brooklyn, New York experience a once-in-a-lifetime adventure in Alaska's rugged natural environment. From climbing a glacier, to rafting down a rushing river, to sleeping in a tent under the stars, BK2AK helps close the gap to outdoor adventure by increasing access to the outdoors.

Capturing the Essence of African Artists with Sigma Cine Lenses

Filmmaker Xander Ferreira heads to Ghana and South Africa to help discover and bolster local artists, and documents the entire trip with a set of Sigma Cine prime lenses. Japanese clothing maker The Inoue Brothers initiated this project, helping to expose the brand to a unexpected culture of creatives.