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Sigma is saying.

12.18.2018

Photographer, and Sigma Technical Representative Mike Hill, has mastered the art of visual storytelling. He uses his camera to take the viewer into a different world through his strong series of photographs. He says you should “build interest about your story with strong opening images that evoke curiosity.” In this series, he shoots everything with Sigma glass, and the beautiful pictures speak for themselves.

© 2018 Mike Hill | Sigma 50mm F1.5 Art | 1/320 sec at f/1.4 | Sony A7R Mark III

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12.17.2018

The central display at of “Lantern Festival: Magic Reimagined” at the Missouri Botanical Garden included mythical animals, a spinning globe, and bursts of fire. A reasonably high ISO paired with a moderately fast shutter stopped the action. Nikon D800E, Sigma 12-24mm F4 Art at 12mm. f/8, 1/60 second, ISO 800. Photo © 2018 David FitzSimmons. All rights reserved

Two thousand years ago, when Chinese Emperor Ming noticed lanterns being hung in Buddhist temples, he liked them so much he ordered all homes, temples, and his palace to light lanterns as part of a yearly celebration—the beginning, as the story goes, of the Chinese Lantern Festival.

Fortunately for photographers, this tradition is still carried on today, albeit on a far grander scale. Simple paper lanterns illuminated by candles have been replaced by steel structures, covered with all hues of silk, rayon, and other materials, illuminated with bright electric bulbs. These modern day lanterns are set aglow in public gardens, arboretums, fairgrounds, and other venues every year.

If you are lucky enough to visit one of these extraordinary displays, be sure to bring your camera. You will have opportunities to take some of the most colorful images you have ever captured.

Below are pro tips for photographing these spectacles of culture, artistry, and magnificent light.

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12.12.2018

I can’t remember a time when on assignment to photograph a client, I would think to myself, if I could only use one lens, which one would it be? It’s only been in the last few years that I discovered the brilliance of a lens that fits this description, Sigma’s 24-105mm F4 DG HSM | A.

©Judy Host 2017 Created with Sigma’s 24-105mm F4 DG OS HSM | A. lens at f 4.0 s 1/640 ISO 160 31.0 Focal Length Manual mode, Natural light and hand held.

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12.11.2018

We sent Sigma Ambassador Jack Fusco one of the first samples of the 40mm F1.4 DG HSM | Art lens that arrived here in the US, and he quickly put it to great use, capturing this incredible shot of Comet 46P / Wirtanen, along with his girlfriend, Rachel, and their dog, Kona, in the Anse Borrego Desert State Park in Southern California.

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12.04.2018

On November 3, 2018 Sigma Corporation of America celebrated the opening our Burbank Facility. A West Coast presence has been a long-time goal. Realizing this goal has been made possible by the overwhelmingly positive reception and momentum of our Cine line.

This new location gives Sigma the opportunity to not only showcase products but also to interact and contribute to the Motion Picture Industry in Los Angeles. Boasting nearly 11,000 sq feet, the venue includes a product showroom—the first of its kind in the US— administrative and meeting spaces, private theater with 4K projection, full cine service department, and warehouse facilities.

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12.04.2018

We at Sigma Corporation of America want to show our appreciation for our loyal customers and supporters. This holiday season we’ve decided to put together the Season of Sigma Holiday Giveaway on Instagram and Twitter. 3 lucky winners will be chosen each Friday in December to win a free Sigma swag kit!

Free Sigma swag kits include: Sigma hat, Sigma t-shirt (size of your choice), Sigma tote bag, Sigma draw-string bag, Sigma water-bottle, Sigma milk glass, Sigma reusable straw, 2 Sigma notebooks ,and 2 Sigma pens, Sigma mini flashlight

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11.30.2018

What is the perfect camera lens for my new Canon EOS Rebel camera for travel? What camera lens should I pair with my Nikon D7100 for family photography? What is the ultimate long-reach zoom lens for wildlife photography, that also fits in a carry-on bag? Here at Sigma, we hear questions like this every day. Here’s some of our top tips for choosing the perfect lens for the photographers on your gift list! With over forty lenses in our lineup, from Fisheye to Supertelephoto and everything in between, we’ve got the right lenses!

Completely updated for the 2018 Holiday Season!

The Two best standard zoom lenses you can buy for your Canon EOS Rebel series or Nikon DX-format Cameras

The Sigma 17-50mm F2.8 EX DC OS HSM

Sigma’s 17-50mm F2.8 DC OS HSM

The Sigma 17-50mm F2.8 EX DC OS HSM is a fast-aperture standard zoom with incredible image quality, plus Optical Stabilizer, offered at a truly fantastic Holiday Season Instant Savings price.

The Best Lens for the Aspiring YouTube Star

The Sigma 18-35mm F1.8 DC HSM | Art lens is the world’s first F1.8 zoom lens for APS-C cameras, and is a fan favorite among both still photographers and YouTube videographers. The super-fast maximum aperture allows for available light and low-light photography, with incredible focal plane sharpness and gorgeously blurred backgrounds. Pairing fast-aperture prime performance with zoom convenience, this lens will serious level up your video work.

Looking for an incredibly compact high zoom ratio all-in-one plus macro for your Rebel or Nikon DX-series camera? The 18-200mm F3.5-6.3 DC OS HSM | Contemporary lens offers 11x zoom, plus 1:3 macro in a lens that’s just about the same size as the basic kit zoom, while offering waaaaaaaay more creativity!

The specially designed cam of the 18-200mm offers smooth, well-damped zooming, and also curbs zoom creep when the lens is pointed skyward or downward for creative angles.

 

 

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11.16.2018

As the new year draw closer, many people begin looking for new calendars for the home and office. With many fine photographs of your own on-hand, have you considered creating your own calendar?

Well, now’s the time! Below is advice from pros who have worked on calendars for years, useful links to calendar printers, and a host of options to consider as you create your first masterpiece.

Walter Arnold uses a variety of Sigma lenses to produce the texture-rich images of deserted places and objects. These form the basis for his annual self-published calendar, “The Art of Abandonment.” Photos © 2018 Walter Arnold. All rights reserved.

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11.07.2018

Jared Ivy at PhotoPlus 2018

Trade Shows and Dealer Events are a great resource for photographers.  Not only do they get a chance to demo gear from multiple manufacturers under one roof, but they get to pick the brains of factory representatives.  There are three common questions that I get asked at every trade show I work:

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11.01.2018

I have tested the Sigma 60-600mm Sports lens out on my Roamin’ with Roman workshop in the Grand Tetons for three days and wanted to share with you my initial thoughts on the sharpness, performance, as well as build quality and compare it to the Sigma 150-600mm Sports lens.

Sigma 60-600mm f/4.5-6.3 Sport on a Canon 1Dx body at 600mm and f/6.3 for 1/160th of a sec. at ISO 2500 handheld and OS1

Upon opening the box, I immediately noticed a few distinct differences. The first was the hood. The Sigma 150-600mm Sports (bottom lens in image above) has an all-metal hood while the new Sigma 60-600 Sports has a carbon fiber reinforced plastic (CFRP) which is very strong but lighter weight. As you can see in the iPhone image above, the new Sigma 60-600mm lens comes with an Arca-Swiss style foot built in. My Sigma 150-600 has the TS-81 tripod foot accessory added. The length of the Sigma 60-600mm Sports was also about an inch shorter, which was surprising. Most other physical differences were less apparent but worth mentioning.

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