The stylish, all-metal SIGMA I series lenses make good on the “smaller and better” promise that mirrorless converts have been looking forward to for years.
After an arduous year, we asked the SIGMA Ambassador team to choose just one photograph from 2020 that meant the most to them.
See how photographer Heather Larkin has made magic throughout the years, helping special young ladies finally feel like a princess.
There’s a great Sigma lens for every photographer! From ultrawide primes to supertelephoto zoom lenses, we’ve got great lens suggestions for the photographer on your gift list.
A quick hands-on with the SIGMA 45mm F2.8 DG DN | C standard prime lens for L-mount and Sony E-mount mirrorless cameras.
Here’s a helpful guide for the beginner photographer to understand what all the numbers in a lens name mean.
What a difference a couple of years makes!
Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.
At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.
Whether unwrapped as a surprise under the Christmas tree, or purchased with gift cards to take advantage of the great seasonal pricing on all sorts of photo-related gear and gadgetry this time of year, it’s a known fact that many photographers will be finding themselves the proud owners of new lenses, cameras, bags and accessories right around now. And whatever piece of new gear it is, it’s always important to check it out and run it through its paces before heading out to make a once-in-a-lifetime photo, to make sure you, the proud new owner, are both familiar with the gear, and ensure everything is working as it should.
Welcome to the newest section of our blog, No Fear Photography! We’re here to help photographers learn to make the most of their cameras, to take creative control, to explore, and capture amazing images all along the way.