Be Reintroduced to SIGMA’s Brand of Photography with Marc Farb

You know SIGMA, but do you really know SIGMA’s breadth of products and how they can change and enhance your photography? Join SIGMA’s Marc Farb and Noah Buchanan for a technical discussion and pictorial view about SIGMA’s vast and varying…

B&C Camera – Cash 4 Cameras Holiday Event

Trade in or sell your old or unwanted camera gear during this 2 day trade-in event at B&C Camera. Visit the SIGMA counter and talk to SIGMA Tech Rep Mike Hill about our latest line-up of lenses and exclusive deals!

Oktoberfest at B&C Camera

Come on out Las Vegas! It’s time to celebrate Oktoberfest 2022 at B&C Camera! Join us at B&C Camera for their Oktoberfest Customer Appreciation Day! Enjoy pretzels and (non-alcoholic) beer while you shop, take advantage of special Oktoberfest offers, and…

SIGMA & Fujifilm Social at the Brewery

Join John Haggerty from Fuji AND Mike Deutsch from SIGMA for a night full of gear and beer! We will be at the East Rock Brewery in New Haven, CT on September 29th for a cold tasty event! They will…

CameraMall Birthday Celebration

CameraMall is celebrating their 7th year serving Michigan photographers with four days of fun, photo opportunities, prizes & of course BIG SALES! Event Schedule – Thursday July 14th // 11AM-6PM Spin the wheel, Prizes & Birthday Sale Discounts on Cameras…

Forth Worth Camera Foto Fest

Forth Worth Foto Fest is an annual festival of photography. The events are geared toward all skill levels of photography. Whether you’re a seasoned pro, a casual photographer, or a hungry beginner, we have the event for you! Join SIGMA at…

Competitive Camera’s Anniversary Sale

Join SIGMA Tech Rep Brian Linhoff at Competitive Camera as they celebrate their 60th Anniversary! Brian will have the latest and greatest gear from SIGMA to show off and tempt you to pick up.

SIGMA 2021 “Gear in Review”

We take a look at the new SIGMA products that arrived in 2021, including six lenses designed exclusively for mirrorless cameras, and the 61-megapixel SIGMA fp L.

Translating Your Photography Skills to Video with The Camera Shop

Join Sigma’s Brian Linhoff for a discussion on taking the skills you learned in photography and translating them into video.

Pairing SIGMA I series Lenses with Compact Mirrorless Cameras

The stylish, all-metal SIGMA I series lenses make good on the “smaller and better” promise that mirrorless converts have been looking forward to for years.