Prime lenses are designed for exceptional imaging at a single focal length. Unlike zoom lenses that easily span a given focal range and variable field of view with a twist of the zoom ring, the field of view and focal length remains constant. If you want to take in less of the surroundings with a given prime lens, you’ve got to physically move closer, and to take in more of the scene, you’ve got to back up. But of course, as you move, the angle of view remains the same all the while.
Exercise your Creativity with Prime Lenses
More and more I find my self shooting one of three Sigma prime focal length lenses in the studio… the 50mm f/1.4, the 85mm f/1.4 and the 150mm f/2.8 OS macro. I noticed that zooms were making me a bit lazy. Hey! It’s a lot easier to twist a zoom ring that it is to move a 300 pound studio stand even if it is on wheels. So why do I do it? A couple of reasons. Perspective, perspective, perspective. I shoot full frame Canon cameras. Their normal focal length is almost 50mm. That’s about the same angle of view as we see with our eyes. I use the 50 mainly for full length photographs.
First Look: SIGMA 30mm F1.4 DC HSM | Art
The Sigma 30mm F1.4 DC HSM | Art lens replaces the very popular 30mm EX DC HSM lens as the fast, standard prime designed exclusively for DLSRs with APS-C sensors including the Sigma SD1 Merrill, the Canon EOS Rebel, 60D and 7D and a number of Nikon models including the D7100, D90, and D5100. And based on the updates and upgrades, the 30mm F1.4 Art lens is going to make a lot of photographers very happy.
Sigma DP2 Merrill: First Impressions by Jack Howard
The Sigma DP2 Merrill creates amazing photographs with exceptional detail and beautifully smooth color gradations and nuances of tone. The overall image quality of this camera is simply amazing.
Sigma Launches DN Lens Line With Two F2.8 Primes
Sigma has just announced the Digital Neo line of lenses for compact interchangeable lens cameras with a worldwide announcement launching as CES 2012 gets underway out in Las Vegas. The relatively small physical size of the 19mm F2.8 EX DN and 30mm mm F2.8 EX DN notwithstanding, this is is big news for us!
What’s on your wish list?
Head on over to Sigma Corporation of America’s Facebook page this holiday season for a chance to win your choice of amazing Sigma lenses, cameras, and flashes in our “Dear Sigma” contest!
Seeing the seasons with the Sigma 150mm F2.8 EX DG OS HSM APO Macro
It’s now officially Autumn here in the Northern Hemisphere. The days are getting shorter and hillside stands of trees are bursting into colorful displays of crimsons and golds. Obviously, it is a great time for ultrawide landscapes to capture those sweeping vistas. But it is also prime season for packing a telephoto macro lens like the Sigma 150mm F2.8 EX DG OS HSM APO Macro to capture the grandeur and spirit of the season in its tiny details.