Three Essential SIGMA F1.4 Art Prime Lenses for Vibrant Portraits

Nothing beats an ultra-fast prime lens for portrait photography, and SIGMA Ambassador Heather Larkin relies on their sharpness and shallow depth of field to create images with her signature vibrant style. Check out Heather’s top three SIGMA primes for full-frame mirrorless cameras!

Visiting SIGMA Japan with My Favorite Travel Lens: 18-50mm F2.8 DC DN Contemporary

Visiting SIGMA headquarters in Japan is an eye-opening experience, and what better way to capture the memories than with a small, lightweight, do-it-all zoom lens? See how the SIGMA 18-50mm F2.8 DC DN | Contemporary was the perfect lens for this unique travel opportunity.

Kenmore Camera’s Summer Sale 2023

Join SIGMA in Seattle for a three-day store-wide sale! Start off summer with a weekend that’s all about the latest and greatest gear. SIGMA Tech Rep Aaron Norberg will be in-store to show you all the lenses you’re interested in.

Precision Camera & Video Spring Expo

Join us at Precision Camera & Video in Austin for their Spring Expo! SIGMA Tech Rep, Davren Montgomery, will have all the latest offerings from SIGMA for you to get your hands-on and learn more about. Davren will be hosting…

Precision Camera & Video Anniversary Expo – The Woodlands

Precision Camera in The Woodlands is excited to celebrate this year with you at our Anniversary EXPO! Join us and our special guests for presentations, tips & tricks. SIGMA Tech Rep, Davren Montgomery, will have all the latest offerings from…

SIGMA Lens Demo

Join SIGMA’s Brian Linhoff as he helps you get your Memorial Day weekend off start right. Brian will be showing off the latest and greatest for our customers. Free firmware updates and clean & checks are available on SIGMA lenses!…

SIGMA & Fujifilm Social at Two Roads Brewery

Join John Haggerty from Fuji and Mike Deutsch from SIGMA for a night full of gear and beer! SIGMA and Fuji are hosting a live model shoot at the Two Roads Brewery. Come and try out the latest SIGMA Fuji…

SIGMA 2021 “Gear in Review”

We take a look at the new SIGMA products that arrived in 2021, including six lenses designed exclusively for mirrorless cameras, and the 61-megapixel SIGMA fp L.

Pairing SIGMA I series Lenses with Compact Mirrorless Cameras

The stylish, all-metal SIGMA I series lenses make good on the “smaller and better” promise that mirrorless converts have been looking forward to for years.

Photographic Memories: Images That Defined Our Year (2020 Edition)

After an arduous year, we asked the SIGMA Ambassador team to choose just one photograph from 2020 that meant the most to them.