The Sigma USB Dock paired with Sigma Optimization Pro software brings lens customization to an entirely new level. Photographers can now personally update the firmware of Sigma’s new Global Vision lenses and make performance enhancements including multi-zone microfocus adjustments of +/-20 from the factory default settings.
The Sigma 30mm F1.4 DC HSM | Art lens replaces the very popular 30mm EX DC HSM lens as the fast, standard prime designed exclusively for DLSRs with APS-C sensors including the Sigma SD1 Merrill, the Canon EOS Rebel, 60D and 7D and a number of Nikon models including the D7100, D90, and D5100. And based on the updates and upgrades, the 30mm F1.4 Art lens is going to make a lot of photographers very happy.
The Contemporary, Art, and Sports lens lines of the new Sigma Global Vision are guided by a design philosophy from conception through execution. Three premium lens lines with the express purpose of complementing photographers’ vision.
In a rare interview at this year’s CES show, Sigma’s CEO, Mr. Kazuto Yamaki shares his vision for Sigma today and moving into the future as well as the inspiration behind his newly introduced Global Vision and the products that give meaning to that vision. Learn about how quality continues to define Sigma’s product line with no exception. Mr. Yamaki is warm and open and lets us know just how personal his work is to him.
First announced at Photokina 2012, The Sigma 17-70mm F2.8-4.0 DC Macro is the first in the Contemporary line of lenses in the Sigma Global Vision to be released. This fast, compact, variable aperture standard zoom for APS-C DSLRs is going to make a lot of photographers very happy. Even though it covers a very similar focal range as the often-bundled starter lens with many DSLRs, It is a serious step up from the typical kit offering, including true macro capture.
Originally released to announce the Sigma Global Vision at Photokina 2012, this artful view into our factory in Aizu, Japan, has been getting a lot of views lately as more and more photographers are discovering how Sigma is revolutionizing the world of photography.
On the Sigma Global Vision site, you may read and learn about every aspect of the evolution of Sigma. In this occasional blog series, we discuss aspects of the Global Vision in greater depth.