20mm F1.4 DG HSM | Art: Hands-On Sneak Peek with Image Samples

The Sigma 20mm F1.4 DG HSM | Art is the world’s first full-frame 20mm F1.4 ultra-wide angle lens. It is also the first lens in the Art category to sport an integrated petal-type lens hood to protect its bulbous front…

Sigma Art Lenses for Razor Sharp Detail

Sigma Art lenses are renowned for razor-sharp detail on the focal plane, even at widest apertures.

LENS EXPLORATION: 85mm F1.4 DG HSM

What’s bright, gives wonderful, round bokeh and is perfect for portraits, sports, street and product photography? Give up?

It’s Sigma’s 85mm f/1.4 EX DG HSM lens. This beauty fits on both full frame and cropped sensor cameras.

The ideal portrait focal length is said to be twice to two and a half times the normal focal length. So before diving into the 85 let’s take a look at focal length and what it means in regards to sensor size. First, here’s a definition or two.

SIGMA 50mm F1.4 EX DG HSM vs SIGMA 50mm F1.4 DG HSM | A

Adding either of these Sigma 50mm F1.4s camera lenses to your kit is a great idea. Is the Sigma 50mm F1.4 DG HSM | A or 50mm F1.4 EC DG HSM right for you?

Great Camera Gear Ideas for the Summer Season from Sigma!

Great gear ideas for the summer, from the team at Sigma. Ideas for cameras and lenses for wherever you’re heading this sunny season!

First Look: Sigma 50mm F1.4 DG HSM | A

The Sigma 50mm F1.4 DG HSM | A lens is simply amazing. This standard field of view, fast-aperture, full-frame, prime lens combines outstanding sharpness, fast autofocus, in a lens that is built with a singular vision on performance.

Prime Time: Focus on Fixed Focal Length Lenses

Prime lenses are designed for exceptional imaging at a single focal length. Unlike zoom lenses that easily span a given focal range and variable field of view with a twist of the zoom ring, the field of view and focal length remains constant. If you want to take in less of the surroundings with a given prime lens, you’ve got to physically move closer, and to take in more of the scene, you’ve got to back up. But of course, as you move, the angle of view remains the same all the while.

Exercise your Creativity with Prime Lenses

More and more I find my self shooting one of three Sigma prime focal length lenses in the studio… the 50mm f/1.4, the 85mm f/1.4 and the 150mm f/2.8 OS macro. I noticed that zooms were making me a bit lazy. Hey! It’s a lot easier to twist a zoom ring that it is to move a 300 pound studio stand even if it is on wheels. So why do I do it? A couple of reasons. Perspective, perspective, perspective. I shoot full frame Canon cameras. Their normal focal length is almost 50mm. That’s about the same angle of view as we see with our eyes. I use the 50 mainly for full length photographs.

First Look: SIGMA 30mm F1.4 DC HSM | Art

The Sigma 30mm F1.4 DC HSM | Art lens replaces the very popular 30mm EX DC HSM lens as the fast, standard prime designed exclusively for DLSRs with APS-C sensors including the Sigma SD1 Merrill, the Canon EOS Rebel, 60D and 7D and a number of Nikon models including the D7100, D90, and D5100. And based on the updates and upgrades, the 30mm F1.4 Art lens is going to make a lot of photographers very happy.

Sigma DP2 Merrill: First Impressions by Jack Howard

The Sigma DP2 Merrill creates amazing photographs with exceptional detail and beautifully smooth color gradations and nuances of tone. The overall image quality of this camera is simply amazing.