LENS EXPLORATION: 85mm F1.4 DG HSM

What’s bright, gives wonderful, round bokeh and is perfect for portraits, sports, street and product photography? Give up?

It’s Sigma’s 85mm f/1.4 EX DG HSM lens. This beauty fits on both full frame and cropped sensor cameras.

The ideal portrait focal length is said to be twice to two and a half times the normal focal length. So before diving into the 85 let’s take a look at focal length and what it means in regards to sensor size. First, here’s a definition or two.

SIGMA 50mm F1.4 EX DG HSM vs SIGMA 50mm F1.4 DG HSM | A

Adding either of these Sigma 50mm F1.4s camera lenses to your kit is a great idea. Is the Sigma 50mm F1.4 DG HSM | A or 50mm F1.4 EC DG HSM right for you?

Great Camera Gear Ideas for the Summer Season from Sigma!

Great gear ideas for the summer, from the team at Sigma. Ideas for cameras and lenses for wherever you’re heading this sunny season!

The Great Everyday Lens: Sigma 18-200mm F3.5-6.3 DC OS HSM | C

The Sigma 18-200mm F3.5-6.3 DC OS HSM | C is a fantastic everyday lens for photographers looking for a compact, high-ratio zoom lens for small DSLRs

SIGMA 24-105mm F4 DG OS HSM | Art: Photo Samples

Nine rounded aperture blades, Optical Stabilizer, 4x constant-aperture zoom for creativity and quick one-lens recompositing all add up to a rock-solid new member of the Sigma Art line of lenses. For photographers looking for a constant-aperture one-lens solution from wide to short tele, the new 24-105mm F4 DG OS HSM | A, there’s a whole lot to love.

Single-Shot Autofocus, or Continuous Autofocus, Or…

Learning how and when to use different settings and options for image capture is one of the most important parts of becoming a stronger photographer. There’s no setting or camera function that’s going to be perfect for all situations, while is exactly why there are so many options. For example, every DSLR offers a couple variations on Autofocus for either a Single-shot or Continuously tracking autofocus.

Each has it strengths and purposes, and even with that, there’s still times when switching the lens to manual focus is the best way to ensure that your chosen subject and focal point is sharp in the image. In this piece, we’re going to look at three photos of seagulls to briefly explore and explain the reasons why to choose one type of AF or manual focus over the others.

First Look: SIGMA 30mm F1.4 DC HSM | Art

The Sigma 30mm F1.4 DC HSM | Art lens replaces the very popular 30mm EX DC HSM lens as the fast, standard prime designed exclusively for DLSRs with APS-C sensors including the Sigma SD1 Merrill, the Canon EOS Rebel, 60D and 7D and a number of Nikon models including the D7100, D90, and D5100. And based on the updates and upgrades, the 30mm F1.4 Art lens is going to make a lot of photographers very happy.

First Look: The Sigma 17-70mm F2.8-4.0 DC Macro Contemporary Lens

First announced at Photokina 2012, The Sigma 17-70mm F2.8-4.0 DC Macro is the first in the Contemporary line of lenses in the Sigma Global Vision to be released. This fast, compact, variable aperture standard zoom for APS-C DSLRs is going to make a lot of photographers very happy. Even though it covers a very similar focal range as the often-bundled starter lens with many DSLRs, It is a serious step up from the typical kit offering, including true macro capture.

Treat Yourself to Cool Halloween Shots With These Tricks and Tips

Halloween can be an amazing time to make all sorts of cool photos. Between the Jack O’Lanterns, people of all ages in silly or scary costumes, and haunted houses, there’s something great to shoot pretty much everywhere you turn.It’s also a great time of year to throw so many of the hard and fast guidelines of photography aside and have some fun by breaking some rules, and employing some cool photo tricks to make Halloween photos that’ll turn some heads. In this blog posting, we’re going to have some fun and give you some ideas on how to capture the spirit of the season.

Sigma DP2 Merrill Model Shoot with Robert Lopshire

Photographer Robert Lopshire used the Sigma DP2 Merrill instead of a DSLR for a model shoot, and was amazed at the big-camera image quality of this amazing compact, prime lens camera with the 46 megapixel Merrill Generation Foveon X3 Direct Image Sensor.