A year ago I purchased a 24 megapixel Sony NEX-7 to use as a backup camera during a trip to Belgium, Germany and France. I carried Sigma’s 19mm and 30mm f/2.8 prime lenses. The quality of the photographs amazed me every evening when I downloaded the day’s take. Those results made me carry my “big boy” Canon 5D Mark 2 less than I’d originally planned. The professional quality coupled with it’s touristy—amateur look, I was never questioned in museums, cathedrals, gardens or when I was doing street shooting.
More and more I find my self shooting one of three Sigma prime focal length lenses in the studio… the 50mm f/1.4, the 85mm f/1.4 and the 150mm f/2.8 OS macro. I noticed that zooms were making me a bit lazy. Hey! It’s a lot easier to twist a zoom ring that it is to move a 300 pound studio stand even if it is on wheels. So why do I do it? A couple of reasons. Perspective, perspective, perspective. I shoot full frame Canon cameras. Their normal focal length is almost 50mm. That’s about the same angle of view as we see with our eyes. I use the 50 mainly for full length photographs.
Macro lenses are for making pictures of bugs, watch parts, coins, jewelry and other tiny stuff. Right? Well not necessarily. Recently one of my model buddies wanted some beauty photographs that mimic Cover Girl makeup ads. We gathered one Friday morning at my studio and went to work. I set up an evenly lit white background using V-Flats while Hope had her makeup done by Kristen White.
The Sigma Dp3 Merrill is the newest member of the DP family, and the fourth camera in the Sigma line built around the amazing Merill Generation Foveon Direct Image Sensor. The Dp3 Merrill is fitted with a 50mm F2.8 DP prime lens that equates to 75mm on the APS-C stacked image sensor. And, in a first for the DP lineup, it offers 1:3 macro magnification.
Photographer Robert Lopshire used the Sigma DP2 Merrill instead of a DSLR for a model shoot, and was amazed at the big-camera image quality of this amazing compact, prime lens camera with the 46 megapixel Merrill Generation Foveon X3 Direct Image Sensor.
You may have noticed that we’ve been adding informative videos to our product pages over the past few days. These videos were shot for Sigma by Invodo in their Dallas, Texas, studios. And every single angle, every scene, and every second of video footage for this project was captured through Sigma lenses on HDSLRs and digital cine cameras in Canon EF and Nikon FX mount formats. Kevin Keller, Director of Photography for Invodo talks about shooting in the studio with Sigma in this cool behind the scenes video.
I chose a Sigma 105mm f/2.8 OS macro lens mounted on the new SD1. The image I had in mind would be enlarged to several times the brooch’s two and a half inch diameter. I needed resolution that has previously been only available in medium format cameras in order to produce the huge three and a half foot by five foot transparency.