Meet Sophia Chew, SIGMA’s First Student Ambassador

Many young photographers and filmmakers are familiar with SIGMA gear thanks to its creator-friendly pricing, while some just find SIGMA to fit their needs perfectly. For students like Sophia Chew, SIGMA is the lens brand of choice, and now she brings her enthusiasm and creative passion to SIGMA America as its first full-time student ambassador.

Southern University’s “Human Jukebox” Partners with SIGMA to Bring Their Videos to the Next Level

The Southern University Marching Band – aka the “Human Jukebox” – is renowned for their signature musical style and incredible choreography, but it truly needs to be seen to be believed! Thanks to the hard work of the student video production team, and a partnership with SIGMA, the amazing efforts of the band and dancers have never looked better.

Southern University Marching Band Raises Game with SIGMA

Southern University Marching Band Media Director Garrett M. Edgerson and his team – famously known as the “Human Jukebox” – share how SIGMA lenses had a tremendous impact on the overall quality of their on-field performance capture during the 2021-22 school year.

SIGMA University Student Q&A – Audrey Biche, American Film Institute

Audrey Biche, a student at the American Film Institute, discusses her journey as a budding cinematographer, and how she took a turn at still photography to enter SIGMA’s 60th Anniversary contest.

SIGMA University Student Q&A – Sofia Ayerdi, California State University Northridge

Winner of the “Honor” category, California State University Northridge student Sofia Ayerditalks about the power of storytelling, advice for aspiring film students, and her experience working at The Oscars.

SIGMA University Student Q&A – Justin Steele, Savannah College of Art and Design

Justin Steele talks about his winning submission, his journey from military to filmmaking, the lessons he has taken away from school, and advice for future students

SIGMA University Student Q&A – Shelby Brewer, John Brown University

Shelby Brewer, a freshman at John Brown University, discusses her winning SIGMA 60th Anniversary photo submission, her journey as an artist, how she discovered photography, what gear she’s using, and what she hopes to do in the future.