Sigma Global Vision: The Journey Continues

What a difference a couple of years makes!

Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.

At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.

First Look: Sigma 50mm F1.4 DG HSM | A

The Sigma 50mm F1.4 DG HSM | A lens is simply amazing. This standard field of view, fast-aperture, full-frame, prime lens combines outstanding sharpness, fast autofocus, in a lens that is built with a singular vision on performance.

50mm F1.4 DG HSM | A review by Marc Lebryk

A fantastic hands-on account of the new 50mm F1.4 DG HSM | A from Marc Lebryk.

The Sigma 180mm F2.8 EX DG OS HSM Macro Lens for Close-up Work

The Sigma 180mm F2.8 EX DG OS HSM Macro lens is the biggest, longest macro lens in the Sigma lens catalog. This telephoto lens offers true life-sized reproduction with a 1:1 maximum magnification ratio. Incredible sharpness—thanks to its state of the art optical design—Optical Stabilizer, and a three-zone focus limiter make this a serious lens for advanced macro photographers.

SIGMA 24-105mm F4 DG OS HSM | Art: Photo Samples

Nine rounded aperture blades, Optical Stabilizer, 4x constant-aperture zoom for creativity and quick one-lens recompositing all add up to a rock-solid new member of the Sigma Art line of lenses. For photographers looking for a constant-aperture one-lens solution from wide to short tele, the new 24-105mm F4 DG OS HSM | A, there’s a whole lot to love.

Sigma 24-105mm F4 DG OS HSM | A: First Impressions

First look at the new Sigam 24-105mm F4 DG OS HSM | Art lens. The newest lens in Sigma’s lineup is a full-frame constant-aperture wide-to-tele zoom with OS.

The Sigma 35mm F1.4 DG HSM | Art: Another Look at this Amazing Lens

It was just about a year ago that the Sigma 35mm F1.4 DG HSM | Art lens was announced at Photokina 2012 as part of the Sigma Global Vision. And what a year it has been for this amazing wide, fast prime! This lens quickly won the hearts of both technical reviewers and creative photographers around the world for its amazing optical performance even wide open at F1.4, its design and build, and of course, its incredibly competitive street price.

Sigma 18-35mm F1.8 DC HSM | Art: First Impressions

We’ve just announced the world’s first F1.8 constant aperture zoom lens, the Sigma 18-35mm F1.8 DC HSM | Art lens, and I’ll readily admit, we on the Sigma Corporation of America team have been just as excited about this lens leading up to launch as photographers have been since it was officially announced in the wee hours of April 18th. And now that I’ve spent some time with my hands on a preproduction version of the lens paired with my Sigma SD1, I, truly cannot wait ’til this lens starts shipping and I can share high-resolution end result photos! Today we’re going to focus on what we can talk about–the hand feel, build quality, and such of this brand new lens designed specifically for APS-C DSLRs.

Sigma Global Vision Product Lines Concept Video

The Contemporary, Art, and Sports lens lines of the new Sigma Global Vision are guided by a design philosophy from conception through execution. Three premium lens lines with the express purpose of complementing photographers’ vision.

First Look: SIGMA 35mm F1.4 DG HSM | Art Hands-On

Photographers have been excited about the possibilities of the new Sigma 35mm F1.4 DG HSM lens since it was announced at Photokina. The first of the Art line in the new Sigma Global Vision, this lens is finally here. And being one of the first photographers in North America to shoot with this lens, I can tell you, it is flat-out amazing.