This article was written by Michael Cassara and published by SIGMA. I’m a prime guy. I went to film school where my professors always preached about using prime lenses, both for their speed and for their performance. So when I…
To Zoom or Not to Zoom- Portraits with Primes
By Forest McMullin As a photographer who specializes in environmental portraiture, lens selection is critical to the look of my work. Much of the time I choose to shoot with prime lenses. Let me explain why I made that decision…
Shot with Sigma: The Last Year’s Living Room Sessions
The Last Year, an alternative rock band out of Baltimore, MD, recently launched the Living Room Sessions on their YouTube channel in advance of their new self-released album, coming soon!
Sigma Art Lenses for Razor Sharp Detail
Sigma Art lenses are renowned for razor-sharp detail on the focal plane, even at widest apertures.
Prime Time: Focus on Fixed Focal Length Lenses
Prime lenses are designed for exceptional imaging at a single focal length. Unlike zoom lenses that easily span a given focal range and variable field of view with a twist of the zoom ring, the field of view and focal length remains constant. If you want to take in less of the surroundings with a given prime lens, you’ve got to physically move closer, and to take in more of the scene, you’ve got to back up. But of course, as you move, the angle of view remains the same all the while.
The Sigma 35mm F1.4 DG HSM | Art: Another Look at this Amazing Lens
It was just about a year ago that the Sigma 35mm F1.4 DG HSM | Art lens was announced at Photokina 2012 as part of the Sigma Global Vision. And what a year it has been for this amazing wide, fast prime! This lens quickly won the hearts of both technical reviewers and creative photographers around the world for its amazing optical performance even wide open at F1.4, its design and build, and of course, its incredibly competitive street price.
Why the New Lens Mount Conversion Service is Great for Photographers
Many times I’ve been asked on Facebook and elsewhere if it is possible for a photographer to keep their favorite Sigma lens and get a lens mount swap after making the decision to switch from one camera to the next, and now, finally, I can answer them with the answer they (and I) want to hear! As of September 2, 2013, owners of lenses in Sigma’s line of the Sigma Global Vision lenses: Art, Sports, and Contemporary, can now send their lenses in for a mount swap. This is a paid service, and lenses will be shipped to our Aizu, Japan factory for the mount conversion
The 35mm f1.4: A Creative Take on Travel Photography
This past December I had the chance to explore the desert with the New Sigma 35mm f1.4 Art Series lens. About 30 miles outside of Las Vegas, Nevada lies a town that is not on any maps. Nelson, Nevada is…
A Bit about Bokeh, Background Blur and Selective Focus
The holiday season is a great time to make photos with gorgeously softened backgrounds and shallow depth of field for painterly, creative, and festive results. Indoors and out, the Christmas trees bedecked with tiny lights, Menorahs, and decidedly secular seasonal displays that brighten the world each December present the perfect opportunity to experiment, explore and create. While we’ll obviously be featuring a number of Sigma lenses in this how-to, much of the information here is universal.
First Look: SIGMA 35mm F1.4 DG HSM | Art Hands-On
Photographers have been excited about the possibilities of the new Sigma 35mm F1.4 DG HSM lens since it was announced at Photokina. The first of the Art line in the new Sigma Global Vision, this lens is finally here. And being one of the first photographers in North America to shoot with this lens, I can tell you, it is flat-out amazing.