Sigma Touch & Try Events – October 2026
Sigma works closely with camera stores across the country to bring our products into your hands. Check out the events happening near you!
Oktoberfest – B&C Camera
Saturday, October 10
B&C Camera is excited to bring a little bit of the world-famous Oktoberfest to Las Vegas! Enjoy refreshments and grab some new gear. Come check out the BF Camera and latest line up of Sigma lenses. Make sure to ask Sigma rep, Mike Hill about our latest offers and special discounts.
Trade-In & Trade-Up! – Abt Electronics
Saturday, October 10 – Sunday, October 11
Now is the perfect time to upgrade your camera or get some money to spend on something else you want at Abt! Sigma Tech Rep Gabby will be in store to show you the best options for your camera at great prices.
Oktoberfest – MPS Film
Wednesday, October 14 – Thursday, October 15
Come to Oktoberfest for an exploration of Sigma Cine lenses! Sigma is excited to spend an evening at MPS Film and speak with the Austin cinematography community about Sigma’s new Aizu Cine Lenses in a hands-on environment built for filmmakers.
Sigma Counter Demo – Fort Worth Camera
Thursday, October 22
Visit Fort Worth Camera and speak with Davren Montgomery, the Senior Technical Rep for Sigma, to learn anything and everything about Sigma. Take advantage of special Sigma pricing for one day only!
Fall Expo – Dodd Camera
Friday, October 16 – Saturday, October 17
Get hands-on with Sigma’s newest lenses at Dodd Camera, and talk one-on-one with Sigma Tech Rep Gabby! She’ll be at the counter to answer questions, and help you find the right tools for your kit.
Trade-in, Trade Up! – Milford Photo
Friday, October 23
Bring in your used photo lenses and cameras to trade in for a new Sigma lens! Sigma Tech Rep Jake will be on-site to show you the best deals on Sigma lenses, and upgrade your gear. Don’t miss your chance to enter the quarterly Sigma Raffle, for your chance to win a $1,000 Sigma Gift Card!
Customer Appreciation Sale – Abt Electronics
Saturday, October 24 – Sunday, October 25
The Abt Customer Appreciation Sale is on! If you’re ready for some of the best savings of the season, you’ll find them here, but only for a short time. Sigma Tech Rep Gabby can show you the latest line up of lenses and introduce you to your new favorite lens!