Sigma Touch & Try Events – October 2026

Sigma works closely with camera stores across the country to bring our products into your hands. Check out the events happening near you!

Oktoberfest – B&C Camera

Saturday, October 10

B&C Camera is excited to bring a little bit of the world-famous Oktoberfest to Las Vegas! Enjoy refreshments and grab some new gear. Come check out the BF Camera and latest line up of Sigma lenses. Make sure to ask Sigma rep, Mike Hill about our latest offers and special discounts.

Oktoberfest – MPS Film

Wednesday, October 14 – Thursday, October 15

Come to Oktoberfest for an exploration of Sigma Cine lenses! Sigma is excited to spend an evening at MPS Film and speak with the Austin cinematography community about Sigma’s new Aizu Cine Lenses in a hands-on environment built for filmmakers.

Sigma Counter Demo – Fort Worth Camera

Thursday, October 22

Visit Fort Worth Camera and speak with Davren Montgomery, the Senior Technical Rep for Sigma, to learn anything and everything about Sigma. Take advantage of special Sigma pricing for one day only!

Trade-in, Trade Up! – Milford Photo

Friday, October 23

Bring in your used photo lenses and cameras to trade in for a new Sigma lens! Sigma Tech Rep Jake will be on-site to show you the best deals on Sigma lenses, and upgrade your gear. Don’t miss your chance to enter the quarterly Sigma Raffle, for your chance to win a $1,000 Sigma Gift Card!