Events

Sigma Touch & Try Events – December 2026

Sigma works closely with camera stores across the country to bring our products into your hands. Check out the events happening near you!


Cash 4 Cameras – George’s Camera

Thursday, December 3 – Saturday, December 5

Join us at George’s Camera Cash 4 Cameras event. Experts will be on-site to buy your gear for top dollar! Visit the Sigma counter to check out the latest line up of lenses and ask Sigma Tech Rep Mike about exclusive offers.

Holiday Sale – Woodward Camera

Friday, December 4

Sigma Tech Rep Gabby is coming to Woodward Camera during the Holiday Sale to help you fall in love with Sigma’s latest gear! Stop by the counter to see the newest line up of lenses and the new Sigma FP2 Camera!

Winter Demo – Houston Camera Exchange

Friday, December 4 – Saturday, December 5

Stop by HCE to see the latest gear from Sigma! Tech Rep Davren Montgomery will be available to answer all your questions and show off the new 50-120mm F2.8 DC OS | Contemporary and the amazing BF camera.

Holiday Sales Event – Pictureline

Friday, December 4 – Saturday, December 5

Join us for a special holiday event at Pictureline. This is the perfect opportunity to try out the gear on your wish list. Visit the Sigma counter to check out the latest line up of lenses and ask Sigma Tech Rep, Mike Hill about exclusive offers. Not to mention, there will be a hot chocolate bar and FREE gift-wrapping!

Winter Sale & Expo – The Pixel Connection

Friday, December 4 – Saturday, December 5

Join Sigma at The Pixel Connection for TWO DAYS packed with unbelievable deals, free classes, giveaways, and more! These are the BIGGEST SAVINGS of the year! Get your holiday shopping done early and snag the best offers, guaranteed.

Holiday Sale – Kenmore Camera

Friday, December 4 – Sunday, December 6

Join Sigma Tech Rep Jen Trail at Kenmore Camera where she’ll show you the Sigma BF Camera and the latest Sigma lenses available. Take advantage of some amazing deals on your favorite gear before the holidays!

Holiday Sale – CameraMall

Saturday, December 5

Hang out with Sigma Tech Rep, Gabby, at CameraMall on Saturday 12/5 and see the latest Sigma releases! Discover the incredible quality and versatility of Sigma lenses firsthand and ask about exclusive deals.

Winter Expo – Dodd Camera

Friday, December 11 – Saturday, December 12

Trade-in or sell your old or unwanted camera gear during this 2 DAY trade-in event! Sigma will be there with the newest line up of lenses. Stop by the counter and ask Sigma Tech Rep Gabby about exclusive deals!

Holiday Sale – Arts Camera Plus

Friday, December 11 – Saturday, December 12

Stop by Arts Camera Plus to see the newest releases from Sigma! Talk with Tech Rep Gabby and experience Sigma’s new vision of photographic freedom first-hand.

Winter Expo – Cardinal Camera

Friday, December 11 – Saturday, December 12

Join Sigma Tech Rep Chris for two days of specials on Sigma lenses! Chris can help you select the right gear for all photo enthusiasts and professionals this holiday season.

Holiday Sale – Glazer’s Camera

Friday, December 11 – Sunday, December 13

Join Sigma Tech Rep Jen Trail at Glazer’s Camera and get your hands on the latest Sigma lenses available. Take advantage of our Holiday Instant Savings and try out your new favorite lens!