Imaging USA 2026
Imaging USA features classes, networking opportunities, and a huge trade show to help you feel inspired and ready to grow your photography business.
Join us at Booth 414 to learn, network, laugh, and celebrate our amazing industry!
This year, Sigma is bringing education and excitement to the Gaylord Opryland in Nashville! Learn from Sigma Ambassador Meg Loeks, catch the premiere of Viewfinders Season 3, and see the latest Sigma Cine lenses like never before! Get a look at the full list of Sigma sponsored events below.
| DATE | Jan 10 2026 |
| TIME | 11:30 AM – 3:30 PM |
| LOCATION | Gaylord Opryland Resort & Convention Center, 2800 Opryland Dr |
| CATEGORY | Trade Show |
Light, Color, and The Art of Narrative
Saturday, January 10 | 10:00AM – 1:00PM CT
Explore artistic ways to create emotive portraiture with a strong narrative foundation in this immersive children’s photography workshop with Meg Loeks. Designed for artists eager to infuse emotion and storytelling into their work, this experience dives deep into the power of inspiration, nuance, and detail.
Light as Language with The Pixel Connection
Sunday, January 11 | 12:00PM CT
This workshop explores how light communicates emotion before anything else in a frame. Through live demos using 1–4 lights and subtle gel work, you’ll see how Sigma Ambassador Meg Loeks uses small lighting shifts to completely change the feeling of a portrait, even when nothing else changes. Meg will also walk through lens choice, camera settings, and how those decisions work alongside light to shape mood, depth, and story.
Viewfinders Screening: Iceland Part One World Premiere
Sunday, January 11 | 2:30PM CT
View Finders: Iceland Part One, will be premiering Sunday, January 11 at 2:30PM CT in the PhotoVision Theater.
View Finders on PBS: Locations, Composition, and the Art of Editing
Monday, January 12 | 8:00AM – 9:30AM CT
In this presentation, we’ll take you behind the scenes of the PBS photography show View Finders and show you how we choose the places we film and what draws us to them. We’ll talk about how we approach each location once we’re on the ground—what catches our eye, how we build our compositions, and the moments we look for. Then we’ll walk through how it all comes together in the edit, shaping the images we feature in each episode. Our goal is to give you a clear look at the creative process from the first spark of inspiration to the final polished piece. The presentation will include glimpses of the show, our photos, and some instruction in Adobe Lightroom.
Tearing Down the Aizu Primes with Lensrentals
Monday, January 12 | 1:00PM – 3:00PM CT
Sigma’s Aizu Primes are the perfect next step for photographers and creators looking to level up their production quality or build out a hybrid workflow. This hands-on session gives you time with the full T1.3 line so you can compare their performance to the tools you already use.
Roger and Aaron from Lensrentals will also guide you through a live teardown, offering a detailed and fascinating look inside one of these coveted Aizu Primes. They’ve been doing this for 20 years, and it’s one of the most unique learning experiences you’ll find.
Their goal is simple: show you how these lenses are built and leave you inspired for your next big shoot.
Viewfinders Screening: Iceland Part Two World Premiere
Monday, January 12 | 4:00PM CT
View Finders: Iceland Part One, will be premiering on Monday, January 12 at 4:00PM CT in the PhotoVision Theater.
The First Look Formula with The Pixel Connection
Tuesday, January 13 | 2:45PM CT
Master the art of the first look and elevate your wedding photography business. Learn how to confidently persuade couples to embrace this special moment, execute the perfect first look from start to finish, and choose ideal locations. Discover the best gear and techniques to capture emotions that resonate, helping you attract more clients and create unforgettable wedding day stories.