Cine Gear Expo
Visit Sigma at Cine Gear Expo booth #409 to go hands-on with the Sigma AF Cine zooms, 28-45mm T2 and 28-105mm T3! Learn more about the AF Cine Lines exceptional rendering performance, high-precision autofocus with excellent tracking capability, and how they expand the possibilities of visual expression and brings new possibilities to future film production.
Meet our radically simple full-frame camera, the Sigma BF — designed around clarity, restraint, and direct engagement with the act of seeing. Experience its interface, handling, gorgeous color modes, selection of matching lenses in person.
For photographers, filmmakers and content creators alike, browse our latest Art, Sports and Contemporary lenses, and explore the thinking behind our 64 years of optical design and craftsmanship.
| DATE | Jun 05 2026 – Jun 06 2026 |
| TIME | 11:00 AM – 5:00 PM |
| LOCATION | Universal Studios Lot, Los Angeles, CA |
| CATEGORY | Trade Show |
Sigma AF Cine Zoom Test Drive Experience
Friday, June 5 and Saturday, June 6 | 12:00PM PT or 3:00PM PT
Experience the new Sigma AF Cine Zoom Lenses in a real-world shooting environment. Led by Sigma Ambassador Graham Sheldon, attendees will receive a guided overview of the 28-45mm T2 and 28-105mm T3, learn practical shooting techniques, and take the lenses onto the Cine Gear Expo floor in a hands-on “test drive” with live models.
Space is limited to small groups of 6–8 participants. Sign up for one of two sessions per day, either 12:00PM or 3:00PM, at the Sigma booth (#409)!
What You’ll Learn:
- Guided AF Cine Zoom overview with Sigma Ambassador Graham Sheldon
- Practical shooting tips and real-world workflow insights
- Hands-on with the Sigma AF Cine Zoom lenses
- Live model demo throughout the Cine Gear Expo floor
Focus On Cine Lenses From the Buyer’s POV
Friday, June 5 | 2:45PM PT
DCS will once again hold an examination of the Cinema Lens market with an eye towards investing. See what’s new from Sigma and discuss the latest trends in Cine Optics to see what the right lens is for you.
