SIGMA Shares

Sigma Global Vision: The Journey Continues

What a difference a couple of years makes!

Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.

At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.

50mm F1.4 DG HSM | A review by Marc Lebryk

A fantastic hands-on account of the new 50mm F1.4 DG HSM | A from Marc Lebryk.

Sigma 150-500mm Camera Lens Info

Tried and true comes to mind when thinking about the Sigma 150-500mm APO F5-6.3 DG HSM OS. A staple in Sigma’s lineup, it’s ideal for all sorts of photography but truly excelling in nature photography, wildlife photography and sports photography.…

Morning at the Reflection Lakes, Mount Rainier National Park

Late every summer, nature photographers flock to the Pacific Northwest with the hope of capturing the majestic beauty of Mount Rainier and its gorgeous subalpine meadows. After much obsessive planning and conversations with photographers around Washington State, I was able to make my first trip to the region this year. My biggest concern was whether I would arrive on time to catch the peak wildflower bloom. The area experienced a warm spring and summer, and thus the wildflowers emerged earlier than expected. But, as luck would have it, that shouldn’t have been my primary worry.

Fall Foliage with Sigma’s 15mm F2.8 Diagonal Fisheye Lens

Fall is my favorite time of year to take photographs, and I always push myself to get out and make the most of the brief window of brilliant color. I have spent the last week chasing fall foliage in the Pocono Mountains of Pennsylvania. This year, after taking the obvious shots of deep oranges and reds, I used my Sigma 15mm Fisheye lens to capture the forest from a different perspective.

Recent Reviews Roundup

Top publication such as Shutterbug, Examiner, PC Magazine, CNET, Popular Photography, Gizmodo and others review Sigma lenses and photography equipment including the Sigma 18-35mm 1.8, the Sigma 35mm 1.4, the Sigma 120-300mm 2.8 and much more.

The 35mm f1.4: A Creative Take on Travel Photography

This past December I had the chance to explore the desert with the New Sigma 35mm f1.4 Art Series lens.  About 30 miles outside of Las Vegas, Nevada lies a town that is not on any maps.  Nelson, Nevada is…

10-20mm f3.5 DC HSM: A Must Have Lens For the Outdoor Sports Shooter

One of the benefits for outdoor sports shooters on APS-C sensors is the gain in reach with telephotos lenses. The negative of course is that now your wide angle 16mm is now not so wide at 25.6mm. Thankfully Sigma has a great wide-angle lens perfect for crop sensor shooters…the 10-20mm f3.5! I picked up this lens about a year ago and have shot outdoor sports and adventure travel with it extensively.

Sigma Global Vision Product Lines Concept Video

The Contemporary, Art, and Sports lens lines of the new Sigma Global Vision are guided by a design philosophy from conception through execution. Three premium lens lines with the express purpose of complementing photographers’ vision.

An Interview with Sigma CEO Kazuto Yamaki

In a rare interview at this year’s CES show, Sigma’s CEO, Mr. Kazuto Yamaki shares his vision for Sigma today and moving into the future as well as the inspiration behind his newly introduced Global Vision and the products that give meaning to that vision. Learn about how quality continues to define Sigma’s product line with no exception. Mr. Yamaki is warm and open and lets us know just how personal his work is to him.