The Blog: See what
Sigma is saying.

12.04.2018

On November 3, 2018 Sigma Corporation of America celebrated the opening our Burbank Facility. A West Coast presence has been a long-time goal. Realizing this goal has been made possible by the overwhelmingly positive reception and momentum of our Cine line.

This new location gives Sigma the opportunity to not only showcase products but also to interact and contribute to the Motion Picture Industry in Los Angeles. Boasting nearly 11,000 sq feet, the venue includes a product showroom—the first of its kind in the US— administrative and meeting spaces, private theater with 4K projection, full cine service department, and warehouse facilities.

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12.04.2018

We at Sigma Corporation of America want to show our appreciation for our loyal customers and supporters. This holiday season we’ve decided to put together the Season of Sigma Holiday Giveaway on Instagram and Twitter. 3 lucky winners will be chosen each Friday in December to win a free Sigma swag kit!

Free Sigma swag kits include: Sigma hat, Sigma t-shirt (size of your choice), Sigma tote bag, Sigma draw-string bag, Sigma water-bottle, Sigma milk glass, Sigma reusable straw, 2 Sigma notebooks ,and 2 Sigma pens, Sigma mini flashlight

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11.30.2018

What is the perfect camera lens for my new Canon EOS Rebel camera for travel? What camera lens should I pair with my Nikon D7100 for family photography? What is the ultimate long-reach zoom lens for wildlife photography, that also fits in a carry-on bag? Here at Sigma, we hear questions like this every day. Here’s some of our top tips for choosing the perfect lens for the photographers on your gift list! With over forty lenses in our lineup, from Fisheye to Supertelephoto and everything in between, we’ve got the right lenses!

Completely updated for the 2018 Holiday Season!

The Two best standard zoom lenses you can buy for your Canon EOS Rebel series or Nikon DX-format Cameras

The Sigma 17-50mm F2.8 EX DC OS HSM

Sigma’s 17-50mm F2.8 DC OS HSM

The Sigma 17-50mm F2.8 EX DC OS HSM is a fast-aperture standard zoom with incredible image quality, plus Optical Stabilizer, offered at a truly fantastic Holiday Season Instant Savings price.

The Best Lens for the Aspiring YouTube Star

The Sigma 18-35mm F1.8 DC HSM | Art lens is the world’s first F1.8 zoom lens for APS-C cameras, and is a fan favorite among both still photographers and YouTube videographers. The super-fast maximum aperture allows for available light and low-light photography, with incredible focal plane sharpness and gorgeously blurred backgrounds. Pairing fast-aperture prime performance with zoom convenience, this lens will serious level up your video work.

Looking for an incredibly compact high zoom ratio all-in-one plus macro for your Rebel or Nikon DX-series camera? The 18-200mm F3.5-6.3 DC OS HSM | Contemporary lens offers 11x zoom, plus 1:3 macro in a lens that’s just about the same size as the basic kit zoom, while offering waaaaaaaay more creativity!

The specially designed cam of the 18-200mm offers smooth, well-damped zooming, and also curbs zoom creep when the lens is pointed skyward or downward for creative angles.

 

 

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10.30.2018

We sat down with Timur Civan, Sigma Corporation of America’s first Cine Pro, to learn more about his career, what inspires him and what things he’s looking forward to working with Sigma.

 

Born and raised in New York City, Timur Civan has always seen the world through the eyes of an artist. He began pursuing his creative passion as a contemporary sculptor, incorporating video images into some of his works and exploring a variety of innovative art forms, including photography. Becoming a Director of Photography was therefore a natural progression.
After much experimentation with moving images during his brief professional art career, Civan came to the realization that painting an image with light to tell a story was the medium that best expressed his artistic vision. His techniques in cinematography are at the cutting edge of creative imaging, bolstered by his explorations with new and classic lenses, innovative lighting styles, and a deep dive into the latest technologies. Given his naturally inquisitive nature, fascination with science, and acute artistic sensibilities, he is drawn to technically complex commercial and experimental shooting assignments and is highly adept at in-camera special effects, high speed, tabletop, motion control, and macro work.
Sigma: How long have you been working as a cinematographer?

Timur: 12 amazing years.

What inspired you to pursue a career in cinematography?

I was initially a working sculptor.   Through some very fortunate and somewhat unusual circumstances, I wound up somehow the “DP” of a commercial project I had no business shooting.   I had never been on a professional set before, and I got through the day because of the kindness of the gaffer and director, who thought it better, to just help the severely green kid get through the day, than to try to find a replacement.  By the end of the day, I was asked back the next week for a different project.  As I learned and trained under other DP’s, along the way, I developed an affinity for the challenging balance of creativity, practicality, problem solving and leadership.  After a year or two, I stopped making art, and pursued cinematography full time.

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08.01.2018

Solving workflow issues on set can be a challenge, especially if you don’t have the right tools. The camera department from Amazon’s “Sneaky Pete” sat down with the S.O.C. to talk about some of the challenges the show faced and how they solved them by focusing on their gear.

Come take a deep dive with D.P. Will Rexer and team, and check out the role the Sigma Cine Primes played in their production process in this special online feature from S.O.C.

As you’ll see in the video, the team had to make some swift decisions to best serve the show. One of the first, and most apparent, being to update their gear. With the lens package the show had been shooting on, a prevailing challenge had been color balance across the sets. After adopting the Red 8K Helium and Sigma Cine lenses, the crew was able to create clean and consistent pictures; which allowed them to focus on the creative process rather than workflow issues.

Jeff Muhlstock (S.O.C.), was tasked with pulling off some pretty ambitious shots. His recommendation to build a light and agile package, allowed the crew to work nimbly and efficiently, critical requirements for the demanding schedule of a high-profile series. Creative thinking and custom solutions allowed him to pull off a 360-degree Steadicam movement by rigging lights to a DMX control board which were triggered at key points, allowing the lighting to change as he moved the Steadicam throughout the scene.

Click on any of the links in this piece to jump over to the article and video on the S.O.C. site.

And check out our full line of Cine lenses here!

07.26.2018

“Blur” was created for the launch of the Sigma Cine line. The fifteen minute production was filmed with just two lenses, the 18-35mm T2 and 50-100mm T2 High-speed Zoom lenses. This film is a wonderful exploration of the power of photography.

 

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06.29.2018

The Sigma 105mm F1.4 DG HSM | Art lens has just begun shipping, and our crew of bloggers and pros have had a few days to get a feel for this amazing new fast-aperture tele prime Art lens. See what they’ve got to say and check out some of their first shots with this fantastic addition to the Art line!

Judy Host

All I can say is WOW! The sharpness and bokeh at F1.4 for outdoor work is simply stunning, and in the studio, stopped down to F8—mind-blowing. At nearly four pounds, you do get an arm and shoulders workout, but when you see the images, it is well worth it!

Image © Judy Host 2018. 1/200 F8 ISO 160 on a 5D Mark IV

Image © Judy Host 2018 1/800 F1.4 at ISO 160 on a 5DMIV

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06.26.2018

It is officially summer 2018! Beaches, lakes, fireworks, road trips, picnics, family adventures—whatever you’re doing with your Sigma gear, share it right here with the #SigmaPhotoSummer tag on Instagram!

We’ll be sharing some of our favorites all through summer and will select five eligible* posts with the hashtag to get some cool Sigma swag at the end of August!

*Eligible Posts definition: US-based photographer, 18+, captured with Sigma lenses, cameras, and/or accessories, posted to Instagram with the #SigmaPhotoSummer hashtag with caption describing the details of the photo and camera gear used posted between June 26, 2018 and August 31, 2018.  Creators of selected photos will be contacted through Instagram by September 15, 2018.

05.11.2018

By Walter Arnold

For the last nine years, I have spent much of my time poking around the darkened nooks and crannies of abandoned buildings. Not because I like the smell of mold and mildew or enjoy using my face as a spider web clearing tool, but because I LOVE searching for beauty in unexpected places. Since 2009 I have been creating a fine art photographic series called The Art of Abandonment. My travels take me all over, searching out historic and endangered locations, and creating scenes that tell a story.

Sloss Furnaces. ISO 100 F/11 @ 14mm. © Walter Arnold

Since day one, Sigma lenses have always been in my bag alongside a few pro-level Nikon lenses as well. In fact, my first ultrawide lens was the Sigma 10-20mm which I used for years on a Nikon D300. When I upgraded to the full-frame Nikon D800 however, I went with a different ultrawide bread and butter lens for the last five years with the same focal range and aperture. So, when Sigma contacted me and told me they had a 14-24mm F2.8 ART lens that was potentially “breadier and butterier” than the killer one in my bag, I HAD to try it out on one of my abandonment shoots.

Sloss Furnace. ISO 100 F/11 @ 14mm. © Walter Arnold

 

When the lens came in the mail, I opened it like a long-awaited Christmas present. Pulling it out of the padded case, I could tell that the lens had a solid build. The focus and zoom rings are smooth with the right amount of resistance. Bear in mind the zoom ring is reversed from the house brand, so it took a little brain training for me to remember that zooming out is now a RIGHT turn instead of left! The lens cap has a padded ring which is very nice for sliding over the lens petals without scuffing or scratching them.  All this is to say, I liked the lens even before I put it on my camera.

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01.31.2018

The Sigma 100-400mm F5-6.3 DG OS HSM | Contemporary lens has quickly founds its way into the hearts—and camera bags—of photographers everywhere. The combination of long telephoto reach, and zoom versatility in a truly portable, hand-holdable lens is a winning combination. Add in Sigma’s exclusive lens customization with the USB Dock to tune the lens’s autofocus performance, and to set custom focus limiters, and it is simply a whole lot of lens in a two and half pound, foot-long economical package. Here’s a rundown of  what our team of bloggers have to say about this outstanding super telephoto zoom lens.

Aviation and Air Show Photography with the Sigma 100-400mm

Two of the Navy Blue Angels perform a breakaway before the crowd at the Duluth Air Show. Sigma 100-400 Contemporary lens on a Canon 1DX. IO 500; f6.3 @ 1/2500th second. © Jim Koepnick | 2017

The light weight, reach, range, and optical stabilizer, along with the economical cost, make the 100-400mm F5-6.3 a great choice for air show photography.

The Sigma 100-400mm is a great Hiking and Backpacking Lens

Shot at 400 to keep a big working distance between us. 1/1600 sec. f/6.3 ISO 1000. Hand held using the Optical Stabilizer on the lens. © Liam Doran | 2017

At just two and a half pounds, and just about 12 inches long in the camera pack, it pairs reach, range, in a light package, perfect for traveling light, while also keeping your distance from large wildlife!

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