Sigma comes to
New York City.
For three weeks, our SoHo space becomes a place to see, hold, and experience our latest cameras and lenses — alongside a curated program of talks, workshops, and photo walks led by Sigma Ambassadors and accomplished creators.
#sigmanycpopup
The Place
The Experience
Discover the Sigma BF
Meet our radically simple full-frame camera, the Sigma BF — designed around clarity, restraint, and direct engagement with the act of seeing. Experience its interface, handling, gorgeous color modes, selection of matching lenses in person.
Explore the Latest Lenses
For photographers, filmmakers and content creators alike, browse our latest Art, Sports and Contemporary lenses, and explore the thinking behind our 64 years of optical design and craftsmanship.
Sigma First Lens Lab
Want more? Go one-on-one with our lenses and Sigma experts, available daily 12-5 (except Mondays). Our technical team will be available to guide you through focal lengths, use cases, and creative possibilities. Advance registration allows for a guaranteed time slot and a deeper, use-driven session.
Talks & Workshops
Throughout the month, Sigma Ambassadors and creators will lead small-group conversations and practical workshops covering portraiture, landscape, travel, visual storytelling, and building a creative career.
Reservations required – see the full schedule
Photo Walks
Explore New York City with Sigma Ambassadors. These guided walks focus on observation, composition, and learning how different lenses shape perspective in real time.
Reservations required – see the full schedule
Sigma Foundation
Learn more about Sigma’s latest international initiative to support the visual arts, and the photographers who have participated in our first series of photo books, Sølve Sundsbø and Julia Hetta.
The Schedule
Please note that general admission to the pop-up space will be closed during some special events (see below).
Sigma First Lens Lab
Daily (except Mondays)
March 14 – April 4
12:00 – 5:00PM
Cappuccino & Cocoa
March 22, 28, 29
April 4
10:00AM – 6:00PM
No registration needed
Photographing All Things Wild and Free
Thursday, March 26
1:00 – 1:30PM
General admission closed during this time.
NYC Nature Photo Walk in Central Park
Friday, March 27
10:00 – 11:30AM
Headshots with Mark Mann
Tuesday, March 31
4:00 – 6:00PM
Building a Creative Career
Thursday, April 2
1:00 – 1:30PM
General admission closed during this time.
Travel & Nature Photo Walk
Friday, April 3
1:00 – 2:30PM
Sign up for updates + early access to workshops and photo walks
Signing up for Sigma Pop-Up information registers you for our general mailing list for product announcements, promotion notifications, firmware updates, and more.
Scenes from 2025
Last year’s New York pop-up (see below) was a modest event allowing visitors to connect, learn, and get hands-on with very limited Sigma gear.
Our 2026 pop-up is completely NEW with a fresh design, a larger selection of lenses and BF cameras to browse, plus multiple workshops and shooting opportunities. Even if you visited last year, please drop by again… you’ll definitely find more to enjoy.
