Sigma NYC Pop-Up 2026

By SIGMA America

The NEW Sigma NYC
Pop-Up is coming soon

#sigmanycpopup

WHEN:

March 14 – April 4, 2026
10AM – 6PM daily

WHERE:

21 Spring Street, New York City

WHAT’S HAPPENING:

This all-new experience will feature Sigma’s latest photography gear including our radically simple BF Camera and a wide variety of our premium lenses, plus exclusive workshops, educational lectures, photo walks, and our daily “Sigma First” Lens Lab.

Sign up for updates + early access to workshops and photo walks

Signing up for Sigma Pop-Up information registers you for our general mailing list for product announcements, promotion notifications, firmware updates, and more.


Scenes from our 2025 Pop-Up

Last year’s pop-up event (see below) was a modest event allowing visitors to connect, learn, and get hands-on with Sigma gear.

Our 2026 pop-up will be completely NEW with a fresh design, a large selection of lenses and BF cameras to browse, multiple workshops and shooting opportunities, plus much more.

About

SIGMA America

Sigma is a Japanese manufacturer of photographic lenses and cameras. Our production is based entirely in Japan, with our headquarters in Kanagawa and our factory in Aizu, Fukushima. We have been a family-owned company since our founding by Michihiro Yamaki in 1961. Today, Sigma is managed by his son, Kazuto Yamaki. It is this independence that allows us to explore different approaches and pursue our ideal of craftsmanship.