Cine Dealer Takeover – AbelCine

About AbelCine

AbelCine was established in 1989 as a service company by Pete and Rich Abel, two brothers who started on the bench as camera technicians. They expanded the company’s offerings through their close relationship with their customers as the needs of production professionals evolved. Their integrated model provides all the products and services that professional content creators need to understand, evaluate, and produce high-quality digital video. Over the years, they grew from a service company to a sophisticated sales, rental, and service organization.

“We carry over 150 product lines, carefully curated to offer the most relevant professional gear available. We specialize in outfitting features, episodics, non-scripted, multi-camera, and more through our rental department.”

One of their essential skills is to work with the customer every step of the way, no matter their knowledge level. Long time veterans or fresh new filmmakers receive the same undivided attention from the AbelCine team. Not only to provide the best equipment but also to help educate on any topic and to provide outstanding technical support. 

“Thanks to these deep roots in service, our offerings are always crafted with the needs and satisfaction of the professional customers in mind.”

Service and Technology

As to be expected from a company founded by camera technicians, AbelCine provides expert in-depth knowledge of the ever-changing technological landscape. Their ability to adapt to emerging technology allows them to integrate that expertise into all aspects of their customer service. AbelCine’s team can support customers in all aspects of video production, from equipment rental and equipment sales and finance to tech services, integration, and training.

“While technology continues to redefine the boundaries of what’s possible at a breakneck pace, consider us your grounding, your back room, your source.”

Their highly trained techs provide general maintenance and repair of most pro cameras, lenses, and accessories. Their NY and LA facilities are equipped with advanced optical calibration equipment, and they’re authorized to perform warranty repairs for several top optics lines. They also calibrate monitors and projectors to scientific industry standards.


AbelCine innovates based on their customer’s needs, and one facet of that was the need for more educational opportunities. Their interactive showrooms and lab environments allow customers to get hands-on with gear and evaluate it all side by side. They implement in-person learning with workshops taught in small groups by experienced instructors. .  

Educating customers is not limited to just the store; they have curated a robust online experience as well. They’ve adapted their in-person workshops into virtual learning, giving their customers the ability to learn and grow from their own computers. They cover courses for camera operators, digital image technicians, independent filmmakers, post-production editors, and anyone else looking to expand their knowledge base. AbelCine even goes as far as providing custom training for those who wish for complete flexibility in terms of educational scope, training style, and subjects. 

“At AbelCine, we believe in the power of the moving image to evoke, enlighten, and inspire.”

Sigma and AbelCine

Whether you’re a Sigma photographer or cinematographer, AbelCine carries both the latest still lens line and the cine lens line. They’ve hosted a variety of Sigma related events such as “Gear & Schmear: Sigma Cine Lenses” and “Sigma Lens Night at AbelCine.” They typically see Sigma customers as individual owners/operators, working professionals in the cinema space, and institutions such as film schools.

“Sigma lenses offer some of the best value in our market. They offer cine style optics and features at very competitive pricing.”

Contact AbelCine

In addition to their interactive showrooms in NY, LA, and CHI, they have state-of-the-art theaters where they host workshops and events. 

Their rental facilities in NY and LA are built for comfort and efficiency. Private areas are available for large jobs, and all their bays are equipped with state-of-the-art resolution analysis systems. Their service facilities have earned authorized service status from a number of manufacturers.

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