A bottle of red. No it’s not a Billy Joel song. This is the real thing… not Coke; wine. Red, red wine.
With the lights this close to the bottle the focal length of the lens is critical to the success of the image. Normal or slightly wide lenses place the camera so close to the subject that controlling the reflection of the camera and studio stand in the bottle becomes an issue. For this set up I used the 150mm f/2.8 APO EX DG OS HSM macro lens made by Sigma. This focal length is perfect. The camera is well back from the set allowing room for working around the set both for adjusting the lighting and for adding to the scene. This lens is incredibly sharp and lens elements are multi-coated, it helps reduce flare from the lights and their reflections in the bottle.
A two by three foot soft box above the bottle does two things. First, it lights the label. Second, it puts a reflection on the shoulder of the bottle above the label. The specular highlight reveals the shape of that part of the bottle.