We’ve just announced the world’s first F1.8 constant aperture zoom lens, the Sigma 18-35mm F1.8 DC HSM | Art lens, and I’ll readily admit, we on the Sigma Corporation of America team have been just as excited about this lens leading up to launch as photographers have been since it was officially announced in the wee hours of April 18th. And now that I’ve spent some time with my hands on a preproduction version of the lens paired with my Sigma SD1, I, truly cannot wait ’til this lens starts shipping and I can share high-resolution end result photos! Today we’re going to focus on what we can talk about–the hand feel, build quality, and such of this brand new lens designed specifically for APS-C DSLRs.
First announced at Photokina 2012, The Sigma 17-70mm F2.8-4.0 DC Macro is the first in the Contemporary line of lenses in the Sigma Global Vision to be released. This fast, compact, variable aperture standard zoom for APS-C DSLRs is going to make a lot of photographers very happy. Even though it covers a very similar focal range as the often-bundled starter lens with many DSLRs, It is a serious step up from the typical kit offering, including true macro capture.
You may have noticed that we’ve been adding informative videos to our product pages over the past few days. These videos were shot for Sigma by Invodo in their Dallas, Texas, studios. And every single angle, every scene, and every second of video footage for this project was captured through Sigma lenses on HDSLRs and digital cine cameras in Canon EF and Nikon FX mount formats. Kevin Keller, Director of Photography for Invodo talks about shooting in the studio with Sigma in this cool behind the scenes video.
The May 2012 issues of Parenting and Popular Photography magazines feature our new advertisement for the Sigma 18-250 F3.5-6.3 DC OS HSM all-in-one lens featuring a lovely shot of a mother and daughter sitting together on a footbridge above a waterfall and creek in the woods. This versatile lens is a great addition to the camera kit of family photographers as it is compact, lightweight covers a great focal range, and has Optical Stabilizer for making sharp shots in low light without a tripod. To help you learn more about this nimble lens that’s as comfortable shooting wide angle landscapes and big group portraits at 18mm as well as distant birds and your little superstars in sports action, we’ve put together a cool package of blog postings to how you what this lens is all about. And if you’ve still got any questions or need more information, leave a comment here (or on any of the related stories) and we’ll try to respond as soon as we can.
Walter Arnold, the photographer who made the lovely image of his wife and stepdaughter in our recent advertisement for the Sigma 18-250mm F3.5-6.3 DC OS HSM 13.8X zoom lens featured in Parenting and Popular Photography magazines spent a few minutes talking with us about his experiences with this versatile all-in-one zoom lens. He also shares great advice for making your own amazing family memories.