Photographers and videographers have been raving about the world’s first constant aperture F1.8 zoom lens, the Sigma 18-35mm F1.8 DC HSM | Art lens since it was originally announced earlier this year, for both its groundbreaking maximum aperture, and its incredible prime-like performance, even wide open at an amazing price. It rocked the charts on DXOMark, besting top-shelf primes at comparable focal lengths, been recognized with a POP Award from PopPhoto.com, and a Gold award from DPReview, among other accolades.
The Sigma USB Dock paired with Sigma Optimization Pro software brings lens customization to an entirely new level. Photographers can now personally update the firmware of Sigma’s new Global Vision lenses and make performance enhancements including multi-zone microfocus adjustments of +/-20 from the factory default settings.
Photographer Robert Lopshire used the Sigma DP2 Merrill instead of a DSLR for a model shoot, and was amazed at the big-camera image quality of this amazing compact, prime lens camera with the 46 megapixel Merrill Generation Foveon X3 Direct Image Sensor.
You may have noticed that we’ve been adding informative videos to our product pages over the past few days. These videos were shot for Sigma by Invodo in their Dallas, Texas, studios. And every single angle, every scene, and every second of video footage for this project was captured through Sigma lenses on HDSLRs and digital cine cameras in Canon EF and Nikon FX mount formats. Kevin Keller, Director of Photography for Invodo talks about shooting in the studio with Sigma in this cool behind the scenes video.
Justin Wojtczak of 375Photography.com created this very cool behind the scenes and how-to video of a trash-the-dress session exclusively with Sigma lenses. All the still shots, as well as all the HDSLR footage of Justin and crew in action were captured with Sigma glass including the 70-200mm F2.8, the 20mm F1.8, and the 85m, 50mm and 30mm F1.4 primes. If the name sounds familiar, it’s because Justin was recently the winner of the FStoppers Behind the Scenes contest!
Sigma 18-250mm F3.5-6.3 DC OS HSM Features and Functions Demo Video. This 13.8x all in one zoom lens is great for traveling light while being ready for making great photos from wide angle landscapes to telephoto wildlife captures.