A zoom lens is a type of camera lens that is offers the photographer a useful range of different focal lengths in a single lens. This is in comparison to a prime lens, which only offers a single focal length. A zoom lens allows for quick and easy re-framing of a scene while staying in the same physical position. Sigma offers a line of over 20 zoom lenses for DSLR photographers, ranging from wide angle zoom lenses, supertelephoto zoom lenses, and high-zoom ratio all-in-one lenses for both full-frame (DG) and APS-C (DC) digital cameras.
Sigma’s Jared Ivy and his family made this great video demonstrating the benefits of the Sigma 18-250mm F3.5-6.3 DC Macro OS HSM and the EF-610 DG ST flash for family photography.
Watch the video to learn about this great creativity kit offered at an amazing package price.
When traveling as light as possible while maximizing versatility, an all-in-one zoom lens like the new Sigma 18-250mm F3.5-6.3 is a great choice. This recently redesigned lens is built specifically for DSLRs with the smaller APS-C sensors, and now adds 1:2.9 macro capture for even more flexibility and creativity in an even more compact package than its predecessor.
Pro Photographer Walter Arnold has been shooting new ad campaign shots with the new Sigma 18-250mm F3.5-6.3 DC MACRO OS HSM on the sly for the past few weeks. We spent a few minutes talking with him about his experiences with this amazing new superzoom. For full press release and technical specifications click here.
The May 2012 issues of Parenting and Popular Photography magazines feature our new advertisement for the Sigma 18-250 F3.5-6.3 DC OS HSM all-in-one lens featuring a lovely shot of a mother and daughter sitting together on a footbridge above a waterfall and creek in the woods. This versatile lens is a great addition to the camera kit of family photographers as it is compact, lightweight covers a great focal range, and has Optical Stabilizer for making sharp shots in low light without a tripod. To help you learn more about this nimble lens that’s as comfortable shooting wide angle landscapes and big group portraits at 18mm as well as distant birds and your little superstars in sports action, we’ve put together a cool package of blog postings to how you what this lens is all about. And if you’ve still got any questions or need more information, leave a comment here (or on any of the related stories) and we’ll try to respond as soon as we can.