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Tag: Sigma Lenses
10.07.2014

Sigma Global Vision: The Journey Continues

The Sigma 150-600mm F5-6.3 DG OS HSM | Sports lens is one of the newest lenses in the Sigma line, announced at photokina 2014. This lens is designed for exceptional outdoor performance.

What a difference a couple of years makes!

Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.

At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.

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01.07.2014

The Holiday 2013 Sigma Lens Size Comparison Graphic

Click the photo to view it full-screen. And Let us know which of these lenses are on your #SigmaWishlist on our social channels for a chance to win a cool swagbag between now and Dec 26th! We'll be giving away 10 across all social channels that use the hashtag #SigmaWishlist. (US Only.)

In case you were ever wondering how many of our smallest lens equal one of our biggest lenses, and how our lenses size up to a cardinal or a 16 oz cup of coffee, we present the Holiday Season 2013 Sigma Lens Comparison Chart! Here’s our entire lens lineup, to scale.

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12.23.2013

New Gear Checklist: Making the Most of Brand New Lenses, Cameras and other Photo Gadgetry

This is the time of year for brand new gifts of photo gear!

Whether unwrapped as a surprise under the Christmas tree, or purchased with gift cards to take advantage of the great seasonal pricing on all sorts of photo-related gear and gadgetry this time of year, it’s a known fact that many photographers will be finding themselves the proud owners of new lenses, cameras, bags and accessories right around now. And whatever piece of new gear it is, it’s always important to check it out and run it through its paces before heading out to make a once-in-a-lifetime photo, to make sure you, the proud new owner, are both familiar with the gear, and ensure everything is working as it should.

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