What a difference a couple of years makes!
Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.
At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.
In case you were ever wondering how many of our smallest lens equal one of our biggest lenses, and how our lenses size up to a cardinal or a 16 oz cup of coffee, we present the Holiday Season 2013 Sigma Lens Comparison Chart! Here’s our entire lens lineup, to scale.
Whether unwrapped as a surprise under the Christmas tree, or purchased with gift cards to take advantage of the great seasonal pricing on all sorts of photo-related gear and gadgetry this time of year, it’s a known fact that many photographers will be finding themselves the proud owners of new lenses, cameras, bags and accessories right around now. And whatever piece of new gear it is, it’s always important to check it out and run it through its paces before heading out to make a once-in-a-lifetime photo, to make sure you, the proud new owner, are both familiar with the gear, and ensure everything is working as it should.
May and June marks a great time of transition. Spring turns to summer, and students across the country celebrate the successful completion of high school and college. Camera gear makes a great gift to mark these personal milestones. We’ve put together this helpful list to fine-tune your selection of which gear is right for your recent grad. And as a bonus, all cameras and lenses featured here are currently offering special instant savings pricing now through the end of June!
Originally released to announce the Sigma Global Vision at Photokina 2012, this artful view into our factory in Aizu, Japan, has been getting a lot of views lately as more and more photographers are discovering how Sigma is revolutionizing the world of photography.
Have you noticed the new “Play the Video” button on all our product pages? Almost every camera and lens in our lineup now features a brief video overview of the features, functions and benefits to help you decide which new Sigma gear is the perfect fit for your camera bag.
In short, we here at Sigma believe that helping photographers of all skill levels find the gear that’s right for them–for their style of photography and within their budget–is an all-around win for everyone. And that’s exactly why we created this series of information-packed videos.