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Tag: Sigma Global Vision
03.29.2013

Sigma Global Vision Product Lines Concept Video

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The Contemporary, Art, and Sports lens lines of the new Sigma Global Vision are guided by a design philosophy from conception through execution. Three premium lens lines with the express purpose of complementing photographers’ vision.

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03.01.2013

An Interview with Sigma CEO Kazuto Yamaki

In a rare interview at this year’s CES show, Sigma’s CEO, Mr. Kazuto Yamaki shares his vision for Sigma today and moving into the future as well as the inspiration behind his newly introduced Global Vision and the products that give meaning to that vision. Learn about how quality continues to define Sigma’s product line with no exception. Mr. Yamaki is warm and open and lets us know just how personal his work is to him.

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02.01.2013

Welcome to the New Sigma Website!

Welcome to the redesigned website of Sigma Corporation of America. Over the past several month, our team has been hard at work to redesign, refresh, upgrade, and refine the overall look, feel, and user experience on our website. Take a look around and you’ll see our focus is on ease of navigation, with a very image-forward design. Photography is our business–our only business, and that focuse shows in our redesign philosophy.

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02.01.2013

First Look: The Sigma 17-70mm F2.8-4.0 DC Macro Contemporary Lens

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First announced at Photokina 2012, The Sigma 17-70mm F2.8-4.0 DC Macro is the first in the Contemporary line of lenses in the Sigma Global Vision to be released. This fast, compact, variable aperture standard zoom for APS-C DSLRs is going to make a lot of photographers very happy. Even though it covers a very similar focal range as the often-bundled starter lens with many DSLRs, It is a serious step up from the typical kit offering, including true macro capture.

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01.17.2013

A Look Inside our Aizu Factory

Originally released to announce the Sigma Global Vision at Photokina 2012, this artful view into our factory in Aizu, Japan, has been getting a lot of views lately as more and more photographers are discovering how Sigma is revolutionizing the world of photography.

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01.03.2013

CES 2013: New Gear, Software and more from Las Vegas!

CES 2013 is underway in Las Vegas, and the biggest news out of Sigma’s Booth #7904 at LVCC Center Hall is, of course, the just-announced Sigma DP3 Merrill and the new Monochrome mode in Sigma Photo Pro 5.5, and the upcoming release dates of the new Sigma 120-300mm Sports lens and the 17-70mm Contemporary Lens.

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11.08.2012

Sigma’s new 35mm F1.4 DG HSM now available!

The Sigma 35mm F1.4 DG HSM, first in the Art line of lenses announced at Photokina as part of the Sigma Global Vision is now available at an estimated street price of $899.

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11.02.2012

A1 MTF Testing for New Sigma Lenses

On the Sigma Global Vision site, you may read and learn about every aspect of the evolution of Sigma. In this occasional blog series, we discuss aspects of the Global Vision in greater depth.

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10.23.2012

Explore the Sigma Global Vision and enter to win a Sigma 50mm F1.4 EX DG HSM!

We know that many of our fans won’t be able to trek to the Javitz Center for PPE2012 to share in this excitement in person, so we’ve created a special “Explore the Global Vision” sweepstakes. All you’ve got to do to be entered for a chance to win a Sigma 50mm F1.4 EX DG HSM lens is answer three questions about the Sigma Global Vision, which you’ll be able to find on the special Sigma Global Vision site.

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