We’ve just announced the world’s first F1.8 constant aperture zoom lens, the Sigma 18-35mm F1.8 DC HSM | Art lens, and I’ll readily admit, we on the Sigma Corporation of America team have been just as excited about this lens leading up to launch as photographers have been since it was officially announced in the wee hours of April 18th. And now that I’ve spent some time with my hands on a preproduction version of the lens paired with my Sigma SD1, I, truly cannot wait ’til this lens starts shipping and I can share high-resolution end result photos! Today we’re going to focus on what we can talk about–the hand feel, build quality, and such of this brand new lens designed specifically for APS-C DSLRs.
The Sigma USB Dock paired with Sigma Optimization Pro software brings lens customization to an entirely new level. Photographers can now personally update the firmware of Sigma’s new Global Vision lenses and make performance enhancements including multi-zone microfocus adjustments of +/-20 from the factory default settings.
The Sigma 30mm F1.4 DC HSM | Art lens replaces the very popular 30mm EX DC HSM lens as the fast, standard prime designed exclusively for DLSRs with APS-C sensors including the Sigma SD1 Merrill, the Canon EOS Rebel, 60D and 7D and a number of Nikon models including the D7100, D90, and D5100. And based on the updates and upgrades, the 30mm F1.4 Art lens is going to make a lot of photographers very happy.
In a rare interview at this year’s CES show, Sigma’s CEO, Mr. Kazuto Yamaki shares his vision for Sigma today and moving into the future as well as the inspiration behind his newly introduced Global Vision and the products that give meaning to that vision. Learn about how quality continues to define Sigma’s product line with no exception. Mr. Yamaki is warm and open and lets us know just how personal his work is to him.
Welcome to the redesigned website of Sigma Corporation of America. Over the past several month, our team has been hard at work to redesign, refresh, upgrade, and refine the overall look, feel, and user experience on our website. Take a look around and you’ll see our focus is on ease of navigation, with a very image-forward design. Photography is our business–our only business, and that focuse shows in our redesign philosophy.
First announced at Photokina 2012, The Sigma 17-70mm F2.8-4.0 DC Macro is the first in the Contemporary line of lenses in the Sigma Global Vision to be released. This fast, compact, variable aperture standard zoom for APS-C DSLRs is going to make a lot of photographers very happy. Even though it covers a very similar focal range as the often-bundled starter lens with many DSLRs, It is a serious step up from the typical kit offering, including true macro capture.
Originally released to announce the Sigma Global Vision at Photokina 2012, this artful view into our factory in Aizu, Japan, has been getting a lot of views lately as more and more photographers are discovering how Sigma is revolutionizing the world of photography.
CES 2013 is underway in Las Vegas, and the biggest news out of Sigma’s Booth #7904 at LVCC Center Hall is, of course, the just-announced Sigma DP3 Merrill and the new Monochrome mode in Sigma Photo Pro 5.5, and the upcoming release dates of the new Sigma 120-300mm Sports lens and the 17-70mm Contemporary Lens.