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Tag: Sigma Global Vision
06.26.2013

SD1 Merrill + 17-70mm Contemporary by Justin Wojtczak

Camera: SD1 Merrill /Lens: 17-70 mm F2.8-4 Macro OS HSM Contemporary / Focal Length: 31mm / Shutter Speed: 1/320 sec / Aperture: f6.3 /ISO: 200The rich colors of the canola flower being back lit from the sun was captured perfectly with the sensor of the SD1.

We asked Justin Wojtczak of 375Photography if he’d like to test out the Sigma SD1 Merrill and the new 17-70mm F2.8-4.0 DC OS HSM | Contemporary lens during the spring wedding season and his answer was an emphatic “Yes!” Here Justin shares this thoughts on this lens and camera combination in a video review and shares the tech specs behind many of his favorite images.

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06.15.2013

Sigma 120-300mm F2.8 DG OS HSM | Sports: Hands-On

There’s so much to love about the new Sigma 120-300mm F2.8 DG OS HSM | Sports lens, the third iteration of this unique fast-aperture telephoto zoom lens that pairs the performance of a 300mm F2.8 with the versatility of a constant-aperture zoom for quickly adjusting the composition.

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06.14.2013

Sigma 18-35mm F1.8 DC HSM | Art: First Impressions

The world's first constant aperture F1.8 zoom lens.

We’ve just announced the world’s first F1.8 constant aperture zoom lens, the Sigma 18-35mm F1.8 DC HSM | Art lens, and I’ll readily admit, we on the Sigma Corporation of America team have been just as excited about this lens leading up to launch as photographers have been since it was officially announced in the wee hours of April 18th. And now that I’ve spent some time with my hands on a preproduction version of the lens paired with my Sigma SD1, I, truly cannot wait ’til this lens starts shipping and I can share high-resolution end result photos! Today we’re going to focus on what we can talk about–the hand feel, build quality, and such of this brand new lens designed specifically for APS-C DSLRs.

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05.01.2013

Sigma Optimization Pro and USB Dock: Screencast Demo

Sigma Optimization Pro Splash Screen

The Sigma USB Dock paired with Sigma Optimization Pro software brings lens customization to an entirely new level. Photographers can now personally update the firmware of Sigma’s new Global Vision lenses and make performance enhancements including multi-zone microfocus adjustments of +/-20 from the factory default settings.

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05.01.2013

First Look: Sigma 30mm F1.4 DC HSM | Art

Starfish

The Sigma 30mm F1.4 DC HSM | Art lens replaces the very popular 30mm EX DC HSM lens as the fast, standard prime designed exclusively for DLSRs with APS-C sensors including the Sigma SD1 Merrill, the Canon EOS Rebel, 60D and 7D and a number of Nikon models including the D7100, D90, and D5100. And based on the updates and upgrades, the 30mm F1.4 Art lens is going to make a lot of photographers very happy.

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03.29.2013

Sigma Global Vision Product Lines Concept Video

SGV

The Contemporary, Art, and Sports lens lines of the new Sigma Global Vision are guided by a design philosophy from conception through execution. Three premium lens lines with the express purpose of complementing photographers’ vision.

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03.01.2013

An Interview with Sigma CEO Kazuto Yamaki

In a rare interview at this year’s CES show, Sigma’s CEO, Mr. Kazuto Yamaki shares his vision for Sigma today and moving into the future as well as the inspiration behind his newly introduced Global Vision and the products that give meaning to that vision. Learn about how quality continues to define Sigma’s product line with no exception. Mr. Yamaki is warm and open and lets us know just how personal his work is to him.

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02.01.2013

Welcome to the New Sigma Website!

Welcome to the redesigned website of Sigma Corporation of America. Over the past several month, our team has been hard at work to redesign, refresh, upgrade, and refine the overall look, feel, and user experience on our website. Take a look around and you’ll see our focus is on ease of navigation, with a very image-forward design. Photography is our business–our only business, and that focuse shows in our redesign philosophy.

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02.01.2013

First Look: The Sigma 17-70mm F2.8-4.0 DC Macro Contemporary Lens

Front-Ring-OS2_featured

First announced at Photokina 2012, The Sigma 17-70mm F2.8-4.0 DC Macro is the first in the Contemporary line of lenses in the Sigma Global Vision to be released. This fast, compact, variable aperture standard zoom for APS-C DSLRs is going to make a lot of photographers very happy. Even though it covers a very similar focal range as the often-bundled starter lens with many DSLRs, It is a serious step up from the typical kit offering, including true macro capture.

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01.17.2013

A Look Inside our Aizu Factory

Originally released to announce the Sigma Global Vision at Photokina 2012, this artful view into our factory in Aizu, Japan, has been getting a lot of views lately as more and more photographers are discovering how Sigma is revolutionizing the world of photography.

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