The Sigma 24-35mm F2 DG HSM | Art is the world’s first full-frame zoom lens with a constant F2 maximum aperture, and its 1.45x zoom range manages to bridge three of the most popular wide angle fixed focal lengths for lenses: 24mm, 28mm and 35mm. The zoom range is subtle, but the compositional effects are noticeable as the smooth zoom ring shifts the field of view from 24mm through to 35mm.
When it comes to all around versatility, there’s no other type of lens that packs as much creative and compositional flexibility into a compact package as the high-zoom ratio multi-purpose zoom lens. If you want to travel seriously light, but pack a lens that can go from wide angle to telephoto with just a twist of the zoom ring, an all-in-one lens is the way to go. Sigma currently offers three all in ones, the 18-200mm, the 18-250mm, and the 18-300mm.
2014 was a very busy year for Sigma. We announced a host of new lenses and cameras, offered the Sigma dp2 Quattro Test Shoot, and participated in trade shows, and dealer events across the country. Photographers all around the world have been talking about our new lenses in the Art, Sports, and Contemporary lines, as well as the completely redesigned dp series cameras.
The Sigma 150-600mm F5-6.3 DG OS HSM | Sports has been generating a ton of buzz since its announcement at photokina in September 2014. This Sports update of the 150-500mm supertelephoto zoom lens is one of two 150-600mm zoom lenses announced at the show, along with the 150-600mm DG OS HSM | Contemporary.
What a difference a couple of years makes!
Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.
At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.