The Blog: See what
Sigma is saying.

Tag: Sigma 35mm F1.4 DG HSM | Art
11.05.2014

How to Photograph Your Dog: 2 – The ALMOST Perfect Picture

What I’m hearing from readers is this: In your dog blog, don’t tell us how to take professional pet portraits; […]

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11.02.2014

Fast Glass and High Speed Sync: A Striking Combo

When shooting on location, I often enjoy shooting at very wide apertures to give me a painterly blur in the […]

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04.21.2014

How to utilize 5 lenses for a boudoir shoot

The area around the bed is very tight in my studio so I almost always use the 50mm. It allows me to get full body shots and close up shots with ease.  © 2014 Jen Rozenbaum | Lens: 50mm | Aperture: F3.5 | Shutter speed: 1/125 sec

There is one question that is asked of me most often when I am teaching photography. That question is “Which lens is your favorite”? That’s such a terribly difficult question for me to answer. Lenses are like children, I love them all and hate to play favorites.

All kidding aside, I carry 5 lenses with me everywhere I go. Sigma’s 35mm F1.4, 50mm F1.4, 85mm F1.4, 24-70mm F2.8 and the 70-200mm F2.8. Most of my boudoir shoots are done in studio. My studio is very small (about 10’x10’) so I most often shoot with my 50mm due to size constraints. What if I want to take my client out to the rooftop though? (I’m bringing out the 70-200mm for that!) or into the vestibule (only the 24-70mm will do there). I would be unprepared without the other lenses.

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01.03.2014

Prime Time: Focus on Fixed Focal Length Lenses

A ring of beach rocks seen through the Sigma 15mm EX DG HSM Diagonal Fisheye with the horizon line near the center of the frame.

Prime lenses are designed for exceptional imaging at a single focal length. Unlike zoom lenses that easily span a given focal range and variable field of view with a twist of the zoom ring, the field of view and focal length remains constant. If you want to take in less of the surroundings with a given prime lens, you’ve got to physically move closer, and to take in more of the scene, you’ve got to back up. But of course, as you move, the angle of view remains the same all the while.

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08.30.2013

The Sigma 35mm F1.4 DG HSM | Art: Another Look at this Amazing Lens

It was just about a year ago that the Sigma 35mm F1.4 DG HSM | Art lens was announced at Photokina 2012 as part of the Sigma Global Vision. And what a year it has been for this amazing wide, fast prime! This lens quickly won the hearts of both technical reviewers and creative photographers around the world for its amazing optical performance even wide open at F1.4, its design and build, and of course, its incredibly competitive street price.

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08.01.2013

Why the New Lens Mount Conversion Service is Great for Photographers

Many times I’ve been asked on Facebook and elsewhere if it is possible for a photographer to keep their favorite Sigma lens and get a lens mount swap after making the decision to switch from one camera to the next, and now, finally, I can answer them with the answer they (and I) want to hear! As of September 2, 2013, owners of lenses in Sigma’s line of the Sigma Global Vision lenses: Art, Sports, and Contemporary, can now send their lenses in for a mount swap. This is a paid service, and lenses will be shipped to our Aizu, Japan factory for the mount conversion

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06.05.2013

The 35mm f1.4: A Creative Take on Travel Photography

This past December I had the chance to explore the desert with the New Sigma 35mm f1.4 Art Series lens.  […]

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01.03.2013

CES 2013: New Gear, Software and more from Las Vegas!

CES 2013 is underway in Las Vegas, and the biggest news out of Sigma’s Booth #7904 at LVCC Center Hall is, of course, the just-announced Sigma DP3 Merrill and the new Monochrome mode in Sigma Photo Pro 5.5, and the upcoming release dates of the new Sigma 120-300mm Sports lens and the 17-70mm Contemporary Lens.

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12.03.2012

A Bit about Bokeh, Background Blur and Selective Focus

The holiday season is a great time to make photos with gorgeously softened backgrounds and shallow depth of field for painterly, creative, and festive results. Indoors and out, the Christmas trees bedecked with tiny lights, Menorahs, and decidedly secular seasonal displays that brighten the world each December present the perfect opportunity to experiment, explore and create. While we’ll obviously be featuring a number of Sigma lenses in this how-to, much of the information here is universal.

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11.21.2012

First Look: Sigma 35mm F1.4 DG HSM Hands-On

IMG_3025-1200

Photographers have been excited about the possibilities of the new Sigma 35mm F1.4 DG HSM lens since it was announced at Photokina. The first of the Art line in the new Sigma Global Vision, this lens is finally here. And being one of the first photographers in North America to shoot with this lens, I can tell you, it is flat-out amazing.

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