2014 was a very busy year for Sigma. We announced a host of new lenses and cameras, offered the Sigma dp2 Quattro Test Shoot, and participated in trade shows, and dealer events across the country. Photographers all around the world have been talking about our new lenses in the Art, Sports, and Contemporary lines, as well as the completely redesigned dp series cameras.
Photographers and videographers have been raving about the world’s first constant aperture F1.8 zoom lens, the Sigma 18-35mm F1.8 DC HSM | Art lens since it was originally announced earlier this year, for both its groundbreaking maximum aperture, and its incredible prime-like performance, even wide open at an amazing price. It rocked the charts on DXOMark, besting top-shelf primes at comparable focal lengths, been recognized with a POP Award from PopPhoto.com, and a Gold award from DPReview, among other accolades.
Exploring the world through the Sigma 18-35mm F1.8 DC HSM | Art lens on the hunt for varying colors and textures, and levels sharpness and blur can create images that are at once new, and yet instantly recognizable. Close-up focusing on a pumpkin, for example, gives a shallow slice of sharpness, and lovely focus fall-off in a composition that’s pure seasonal color. And a single turning leaf backlit by the sun tells the story of autumn in a very different way than a sweeping vista of an entire hillside.
Many times I’ve been asked on Facebook and elsewhere if it is possible for a photographer to keep their favorite Sigma lens and get a lens mount swap after making the decision to switch from one camera to the next, and now, finally, I can answer them with the answer they (and I) want to hear! As of September 2, 2013, owners of lenses in Sigma’s line of the Sigma Global Vision lenses: Art, Sports, and Contemporary, can now send their lenses in for a mount swap. This is a paid service, and lenses will be shipped to our Aizu, Japan factory for the mount conversion