Whenever I spend time making photos with a Sigma camera, like the new dp2 Quattro, for example, it makes me slow down, think a little bit more about the overall composition, framing, and aesthetics of the image. In short, the nuances and quirks of the Sigma cameras helps me fine-tune my vision, and I strive to make each frame count. And the end result images are always a sight to behold, first on my monitor, and preferably, printed out in large format. It is a process that takes time; but the results are well worth it, thanks to the overall quality of the images.
That same feeling of value, permanence, and overall material importance is likewise encapsulated in my personal images made with DSLRs and interchangeable lens compact cameras in general. I choose to capture almost all of my images of family adventures on cameras with bigger sensors because these moments matter to me. And for me, the long-term image quality matters significantly more than the instant-sharing capabilities of a smart-phone snap. And of course, with such a great variety of Sigma lenses, there’s always a fresh perspective to be captured, from ultrawide, to supertelephoto, wide open for gorgeous background separation and bokeh, or stopped down for telephoto compression.