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Tag: prime lenses

Prime Lenses for Mirrorless Interchangeable cameras

While I am a dedicated believer in using a tripod; this lightweight combination makes handheld glamorous portraits easy with no sacrifice in quality. © 2013 Kevin Ames | Lens: 60mm F2.8 DN | Focal Length: 60mm | Shutter speed: 1/160 sec | Aperture: f16 | ISO: 100

A year ago I purchased a 24 megapixel Sony NEX-7 to use as a backup camera during a trip to Belgium, Germany and France. I carried Sigma’s 19mm and 30mm f/2.8 prime lenses. The quality of the photographs amazed me every evening when I downloaded the day’s take. Those results made me carry my “big boy” Canon 5D Mark 2 less than I’d originally planned. The professional quality coupled with it’s touristy—amateur look, I was never questioned in museums, cathedrals, gardens or when I was doing street shooting.



Exercise your Creativity with Prime Lenses

© 2013 Kevin Ames | Lens: 85mm F1.4 DG HSM | Shutter speed: 1/125 sec | Aperture: F11 | ISO: 100

More and more I find my self shooting one of three Sigma prime focal length lenses in the studio… the 50mm f/1.4, the 85mm f/1.4 and the 150mm f/2.8 OS macro. I noticed that zooms were making me a bit lazy. Hey! It’s a lot easier to twist a zoom ring that it is to move a 300 pound studio stand even if it is on wheels. So why do I do it? A couple of reasons. Perspective, perspective, perspective. I shoot full frame Canon cameras. Their normal focal length is almost 50mm. That’s about the same angle of view as we see with our eyes. I use the 50 mainly for full length photographs.



Macro-licious and more…

© 2013 Kevin Ames

Macro lenses are for making pictures of bugs, watch parts, coins, jewelry and other tiny stuff. Right? Well not necessarily. Recently one of my model buddies wanted some beauty photographs that mimic Cover Girl makeup ads. We gathered one Friday morning at my studio and went to work. I set up an evenly lit white background using V-Flats while Hope had her makeup done by Kristen White.



First Look: Sigma 30mm F1.4 DC HSM | Art


The Sigma 30mm F1.4 DC HSM | Art lens replaces the very popular 30mm EX DC HSM lens as the fast, standard prime designed exclusively for DLSRs with APS-C sensors including the Sigma SD1 Merrill, the Canon EOS Rebel, 60D and 7D and a number of Nikon models including the D7100, D90, and D5100. And based on the updates and upgrades, the 30mm F1.4 Art lens is going to make a lot of photographers very happy.



Sigma’s new 35mm F1.4 DG HSM now available!

The Sigma 35mm F1.4 DG HSM, first in the Art line of lenses announced at Photokina as part of the Sigma Global Vision is now available at an estimated street price of $899.



Sigma DP2 Merrill: First Impressions by Jack Howard

The Sigma DP2 Merrill is seriously amazing at capturing even the finest nuances of detail. Check out this super-detailed view of Battery Peck at Sandy Hook, NJ shot at F7.1 for serious depth of field. 1/320 F7.1 ISO 100. Click the image to fly out to full 4704x3136 view.

The Sigma DP2 Merrill creates amazing photographs with exceptional detail and beautifully smooth color gradations and nuances of tone. The overall image quality of this camera is simply amazing.



Shot with Sigma: Behind the Scenes at Invodo

You may have noticed that we’ve been adding informative videos to our product pages over the past few days. These videos were shot for Sigma by Invodo in their Dallas, Texas, studios. And every single angle, every scene, and every second of video footage for this project was captured through Sigma lenses on HDSLRs and digital cine cameras in Canon EF and Nikon FX mount formats. Kevin Keller, Director of Photography for Invodo talks about shooting in the studio with Sigma in this cool behind the scenes video.



Sigma Launches DN Lens Line with Two F2.8 Primes

Sigma has just announced the Digital Neo line of lenses for compact interchangeable lens cameras with a worldwide announcement launching as CES 2012 gets underway out in Las Vegas. The relatively small physical size of the 19mm F2.8 EX DN and 30mm mm F2.8 EX DN notwithstanding, this is is big news for us!



The Sigma 85mm F1.4 EX DG HSM is World Class Glass

Since its announcement last year, the Sigma 85mm F1.4 EX DG HSM has been generating tons of buzz in photography […]



What’s on your wish list?

Head on over to Sigma Corporation of America’s Facebook page this holiday season for a chance to win your choice of amazing Sigma lenses, cameras, and flashes in our “Dear Sigma” contest!