You may have noticed that we’ve been adding informative videos to our product pages over the past few days. These videos were shot for Sigma by Invodo in their Dallas, Texas, studios. And every single angle, every scene, and every second of video footage for this project was captured through Sigma lenses on HDSLRs and digital cine cameras in Canon EF and Nikon FX mount formats. Kevin Keller, Director of Photography for Invodo talks about shooting in the studio with Sigma in this cool behind the scenes video.
Sigma has just announced the Digital Neo line of lenses for compact interchangeable lens cameras with a worldwide announcement launching as CES 2012 gets underway out in Las Vegas. The relatively small physical size of the 19mm F2.8 EX DN and 30mm mm F2.8 EX DN notwithstanding, this is is big news for us!
Since its announcement last year, the Sigma 85mm F1.4 EX DG HSM has been generating tons of buzz in photography [...]
It’s now officially Autumn here in the Northern Hemisphere. The days are getting shorter and hillside stands of trees are bursting into colorful displays of crimsons and golds. Obviously, it is a great time for ultrawide landscapes to capture those sweeping vistas. But it is also prime season for packing a telephoto macro lens like the Sigma 150mm F2.8 EX DG OS HSM APO Macro to capture the grandeur and spirit of the season in its tiny details.