A year ago I purchased a 24 megapixel Sony NEX-7 to use as a backup camera during a trip to Belgium, Germany and France. I carried Sigma’s 19mm and 30mm f/2.8 prime lenses. The quality of the photographs amazed me every evening when I downloaded the day’s take. Those results made me carry my “big boy” Canon 5D Mark 2 less than I’d originally planned. The professional quality coupled with it’s touristy—amateur look, I was never questioned in museums, cathedrals, gardens or when I was doing street shooting.
More and more I find my self shooting one of three Sigma prime focal length lenses in the studio… the 50mm f/1.4, the 85mm f/1.4 and the 150mm f/2.8 OS macro. I noticed that zooms were making me a bit lazy. Hey! It’s a lot easier to twist a zoom ring that it is to move a 300 pound studio stand even if it is on wheels. So why do I do it? A couple of reasons. Perspective, perspective, perspective. I shoot full frame Canon cameras. Their normal focal length is almost 50mm. That’s about the same angle of view as we see with our eyes. I use the 50 mainly for full length photographs.
Macro lenses are for making pictures of bugs, watch parts, coins, jewelry and other tiny stuff. Right? Well not necessarily. Recently one of my model buddies wanted some beauty photographs that mimic Cover Girl makeup ads. We gathered one Friday morning at my studio and went to work. I set up an evenly lit white background using V-Flats while Hope had her makeup done by Kristen White.
You may have noticed that we’ve been adding informative videos to our product pages over the past few days. These videos were shot for Sigma by Invodo in their Dallas, Texas, studios. And every single angle, every scene, and every second of video footage for this project was captured through Sigma lenses on HDSLRs and digital cine cameras in Canon EF and Nikon FX mount formats. Kevin Keller, Director of Photography for Invodo talks about shooting in the studio with Sigma in this cool behind the scenes video.
Sigma has just announced the Digital Neo line of lenses for compact interchangeable lens cameras with a worldwide announcement launching as CES 2012 gets underway out in Las Vegas. The relatively small physical size of the 19mm F2.8 EX DN and 30mm mm F2.8 EX DN notwithstanding, this is is big news for us!
Since its announcement last year, the Sigma 85mm F1.4 EX DG HSM has been generating tons of buzz in photography [...]
It’s now officially Autumn here in the Northern Hemisphere. The days are getting shorter and hillside stands of trees are bursting into colorful displays of crimsons and golds. Obviously, it is a great time for ultrawide landscapes to capture those sweeping vistas. But it is also prime season for packing a telephoto macro lens like the Sigma 150mm F2.8 EX DG OS HSM APO Macro to capture the grandeur and spirit of the season in its tiny details.