A zoom lens is a type of camera lens that is offers the photographer a useful range of different focal lengths in a single lens. This is in comparison to a prime lens, which only offers a single focal length. A zoom lens allows for quick and easy re-framing of a scene while staying in the same physical position. Sigma offers a line of over 20 zoom lenses for DSLR photographers, ranging from wide angle zoom lenses, supertelephoto zoom lenses, and high-zoom ratio all-in-one lenses for both full-frame (DG) and APS-C (DC) digital cameras.
Whether unwrapped as a surprise under the Christmas tree, or purchased with gift cards to take advantage of the great seasonal pricing on all sorts of photo-related gear and gadgetry this time of year, it’s a known fact that many photographers will be finding themselves the proud owners of new lenses, cameras, bags and accessories right around now. And whatever piece of new gear it is, it’s always important to check it out and run it through its paces before heading out to make a once-in-a-lifetime photo, to make sure you, the proud new owner, are both familiar with the gear, and ensure everything is working as it should.
Tune into a free webinar on July 30 to learn how travel photographer David Cardinal captures nature in its wildest form. Cardinal will be one of two presenters in a Datacolor tutorial sponsored by Sigma, in which attendees will learn about critical gear and preparation for a successful safari shoot.
Brazil’s Pantanal is one of earth’s most biologically rich areas and truly spectacular photography destination. Last month I took a scouting trip to the Pantanal for wildlife with with special emphasis on the jaguar. It was my first trip here and I have to say the photographic opportunities in the Pantanal were even better than I expected. Jaguar was the main target of the trip and I would have been happy just to see a single one but as it turns out we had the chance to photograph them each day and every day I was there. This is one of the best locations if not the best location on earth to photograph jaguar.
Sigma’s Jared Ivy and his family made this great video demonstrating the benefits of the Sigma 18-250mm F3.5-6.3 DC Macro OS HSM and the EF-610 DG ST flash for family photography.
Watch the video to learn about this great creativity kit offered at an amazing package price.
The May 2012 issues of Parenting and Popular Photography magazines feature our new advertisement for the Sigma 18-250 F3.5-6.3 DC OS HSM all-in-one lens featuring a lovely shot of a mother and daughter sitting together on a footbridge above a waterfall and creek in the woods. This versatile lens is a great addition to the camera kit of family photographers as it is compact, lightweight covers a great focal range, and has Optical Stabilizer for making sharp shots in low light without a tripod. To help you learn more about this nimble lens that’s as comfortable shooting wide angle landscapes and big group portraits at 18mm as well as distant birds and your little superstars in sports action, we’ve put together a cool package of blog postings to how you what this lens is all about. And if you’ve still got any questions or need more information, leave a comment here (or on any of the related stories) and we’ll try to respond as soon as we can.
Walter Arnold, the photographer who made the lovely image of his wife and stepdaughter in our recent advertisement for the Sigma 18-250mm F3.5-6.3 DC OS HSM 13.8X zoom lens featured in Parenting and Popular Photography magazines spent a few minutes talking with us about his experiences with this versatile all-in-one zoom lens. He also shares great advice for making your own amazing family memories.
It’s now officially Autumn here in the Northern Hemisphere. The days are getting shorter and hillside stands of trees are bursting into colorful displays of crimsons and golds. Obviously, it is a great time for ultrawide landscapes to capture those sweeping vistas. But it is also prime season for packing a telephoto macro lens like the Sigma 150mm F2.8 EX DG OS HSM APO Macro to capture the grandeur and spirit of the season in its tiny details.