Sigma Global Vision: The Journey Continues

What a difference a couple of years makes!

Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.

At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.

SIGMA 24-105mm F4 DG OS HSM | Art: Photo Samples

Nine rounded aperture blades, Optical Stabilizer, 4x constant-aperture zoom for creativity and quick one-lens recompositing all add up to a rock-solid new member of the Sigma Art line of lenses. For photographers looking for a constant-aperture one-lens solution from wide to short tele, the new 24-105mm F4 DG OS HSM | A, there’s a whole lot to love.

Seeing the Light with the Sigma 17-70 F2.8-4.0 DC OS HSM | C

The Sigma 17-70 F2.8-4.0 DC OS HSM | C is the first lens in the Contemporary line originally announced last September. This fast aperture standard zoom is a serious step up from the bundled kit zoom that covers a similar…

The Sigma 35mm F1.4 DG HSM | Art: Another Look at this Amazing Lens

It was just about a year ago that the Sigma 35mm F1.4 DG HSM | Art lens was announced at Photokina 2012 as part of the Sigma Global Vision. And what a year it has been for this amazing wide, fast prime! This lens quickly won the hearts of both technical reviewers and creative photographers around the world for its amazing optical performance even wide open at F1.4, its design and build, and of course, its incredibly competitive street price.

A1 MTF Testing for New Sigma Lenses

On the Sigma Global Vision site, you may read and learn about every aspect of the evolution of Sigma. In this occasional blog series, we discuss aspects of the Global Vision in greater depth.