One way to create eye-catching imagery is to break the rules. When you shatter these rules, you stop people in their tracks! One of the first rules of portrait and fashion photography I learned was to NOT use a wide angle lens when photographing people. I was told this would distort their features and be unflattering to the model. But what if you use the wide angle on purpose to distort and exaggerate a scene? Then it creates visual interest and impact. Now your images stand out and become memorable.
A macro lens isn’t just for nature photographers capturing the intricate beauty of a flower or the amazing detail of an insect. Furthermore, it isn’t just for product photographers photographing the detail of a delicious meal or details of a ring.
A macro lens is an incredible tool for any beauty photographer to have in their kit. As a portrait, fashion and beauty photographer, for any beauty shoot I am sure to have these lens readily available. A macro lens opens up entire new realms of possibility. I can capture and magnify incredible details that otherwise would have been unappreciated and create fascinating compositions utilizing my macro lens!
Shooting a portrait at high noon can be an intimidating thing for many of us. The light is harsh, contrasty and unflattering. Furthermore, the light in the scene creates unsightly overexposed highlights and deep underexposed shadows. The ‘dynamic range’ of this scene is too much to capture all of the tones in a single frame.
Of course, it’s easier to just avoid high noon for portraits, but sometimes the situation is unavoidable. Don’t worry! You don’t need to bring tons of flashes or studio strobes on location or any expensive equipment to save the shot!
When our camera reads the light in a scene, its trying to give us an ‘average’ or middle grey exposure. [...]
Welcome to the redesigned website of Sigma Corporation of America. Over the past several month, our team has been hard at work to redesign, refresh, upgrade, and refine the overall look, feel, and user experience on our website. Take a look around and you’ll see our focus is on ease of navigation, with a very image-forward design. Photography is our business–our only business, and that focuse shows in our redesign philosophy.
CES 2013 is underway in Las Vegas, and the biggest news out of Sigma’s Booth #7904 at LVCC Center Hall is, of course, the just-announced Sigma DP3 Merrill and the new Monochrome mode in Sigma Photo Pro 5.5, and the upcoming release dates of the new Sigma 120-300mm Sports lens and the 17-70mm Contemporary Lens.
I love shooting in striking locations because it helps to add another level of visual interest to my images. The [...]
I carry a variety of lenses in my kit. These lenses give me versatility and flexibility, and provide me a [...]
There is no such thing as ‘beauty light’. Beauty light can be soft and glowing. Beauty light can be dark [...]