The new Sigma 50mm F1.4 DG HSM I A is the ideal lens for portrait photography in natural or low light situations.
When your job is to flatter your portrait subjects, you need as many tools in your photographic toolbox as possible so you are prepared for any features, and any ‘flaws’.
I think it is important to mention that I am not judging people’s appearance. As a fashion photographer, I often get to photograph what society considers “ideal” forms of beauty. What I notice time and time again, however, is that certain models’ “flaws” are what make them unique and memorable. In fact, there are several supermodels with so-called flaws like gapped-teeth, unusual noses, and more.
What matters is not what society says is ‘perfect’ but instead how your subjects perceives themselves. You want them to feel confident, attractive and proud of the images you provide them. You want to help them reduce anything they are self-conscious about and help their expression glow in their images.
Recently, while I was in Salt Lake City I had a chance to work with Sigma’s 17-70mm F2.8-4 DC Macro […]
Sigma’s Jared Ivy and his family made this great video demonstrating the benefits of the Sigma 18-250mm F3.5-6.3 DC Macro OS HSM and the EF-610 DG ST flash for family photography.
Watch the video to learn about this great creativity kit offered at an amazing package price.
For APS-C shooters, the Sigma 17-50mm F2.8 EX DC OS HSM is a gigantic leap upwards in terms of overall performance compared to the variable aperture standard zoom kit lenses shipped with so many DSLRs.
Sigma Pro Photographer, Dave FitzSimmons shares his secrets to attaining the perfect photograph using Sigma accessories. It’s the small things that count! Accessories can offer new creative possibilities for a photographer, whether an accomplished pro or even a neophyte. They offer an inexpensive way to improve your photography.