Originally released to announce the Sigma Global Vision at Photokina 2012, this artful view into our factory in Aizu, Japan, has been getting a lot of views lately as more and more photographers are discovering how Sigma is revolutionizing the world of photography.
Have you noticed the new “Play the Video” button on all our product pages? Almost every camera and lens in our lineup now features a brief video overview of the features, functions and benefits to help you decide which new Sigma gear is the perfect fit for your camera bag.
In short, we here at Sigma believe that helping photographers of all skill levels find the gear that’s right for them–for their style of photography and within their budget–is an all-around win for everyone. And that’s exactly why we created this series of information-packed videos.