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Tag: Jack Howard
03.03.2014

What is a Zoom Lens? And why and when to choose a Zoom Lens?

Sigma offers a great variety of zoom lenses. (Lenses are not shown to scale in this display.)

A zoom lens is a type of camera lens that is offers the photographer a useful range of different focal lengths in a single lens. This is in comparison to a prime lens, which only offers a single focal length. A zoom lens allows for quick and easy re-framing of a scene while staying in the same physical position. Sigma offers a line of over 20 zoom lenses for DSLR photographers, ranging from wide angle zoom lenses, supertelephoto zoom lenses, and high-zoom ratio all-in-one lenses for both full-frame (DG) and APS-C (DC) digital cameras.

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09.30.2013

Chasing Fall Color with the Sigma 18-35mm F1.8 DC HSM | Art Lens

Exploring the world through the Sigma 18-35mm F1.8 DC HSM | Art lens on the hunt for varying colors and textures, and levels sharpness and blur can create images that are at once new, and yet instantly recognizable. Close-up focusing on a pumpkin, for example, gives a shallow slice of sharpness, and lovely focus fall-off in a composition that’s pure seasonal color. And a single turning leaf backlit by the sun tells the story of autumn in a very different way than a sweeping vista of an entire hillside.

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11.02.2012

Sigma’s Holiday Season Gift Guide

Gift ideas for photographers from Sigma. Tips for buying lenses and cameras for new parents, teenagers, snowboarders, wildlife photographers, grandparents, and everything in between from budget-minded ideas to extravagant gifts for milestone occasions.

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