Compression to Flatter Pronounced Features
As photographers, our job is to be problem solvers. We need to come up with visual solutions to a wide range of ‘problems’. Advertising photographers help their clients to express their brand and allure the target audience with their images. Food photographers must light and style the food to make any viewer’s mouth water. Portrait photographers must use the tools available to them to flatter their subjects.
While I consider myself a fashion photographer, a great number of my biggest clients are actually portrait clients including athletes, musicians, and celebrities. Together with my creative team we are helping them to express their personal brand through the images we make. These people are often NOT models or model-esqe. They have ‘flaws’ just like the rest of us, and my job is to help emphasize their assets and reduce attention to ‘flaws’. Read More >>
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