One way to create eye-catching imagery is to break the rules. When you shatter these rules, you stop people in their tracks! One of the first rules of portrait and fashion photography I learned was to NOT use a wide angle lens when photographing people. I was told this would distort their features and be unflattering to the model. But what if you use the wide angle on purpose to distort and exaggerate a scene? Then it creates visual interest and impact. Now your images stand out and become memorable.
Many times I’ve been asked on Facebook and elsewhere if it is possible for a photographer to keep their favorite Sigma lens and get a lens mount swap after making the decision to switch from one camera to the next, and now, finally, I can answer them with the answer they (and I) want to hear! As of September 2, 2013, owners of lenses in Sigma’s line of the Sigma Global Vision lenses: Art, Sports, and Contemporary, can now send their lenses in for a mount swap. This is a paid service, and lenses will be shipped to our Aizu, Japan factory for the mount conversion