The Sigma team was in Pasadena, California for the annual Professional Photographers of California for their Pro Photo Expo. The weather was great and the temperature was hot both outside and on the tradeshow floor in the 30-foot Sigma booth. The wonderful model Jennie was on-site for the 3-day show for photographers to try out any of the Sigma lenses or the Sigma dp Quattro cameras.
The Sigma dp Quattro series of cameras is a great camera for a number of reasons. Not only is the camera one of the sharpest digital cameras on the market, but also purists will love it for its true film like qualities.
If you have ever photographed a classic Hasselblad camera, then the square format (1:1 aspect ratio) will feel natural as well as be a throwback. With this you don’t need to worry about portrait or landscape orientations. Just leave a little room to crop and you are good to go.
Share a selfie of #MySigmaLens — A gear shot of you and your Sigma lenses and cameras using either the #MySigmaLens or #MySigmaCamera hashtag on Twitter, Instagram, or Google Plus and it can be featured right here in this blog feed. Get silly, or get seriously creative, but be sure to share a photo with those hashtags by January 31st, 2015!
2014 was a very busy year for Sigma. We announced a host of new lenses and cameras, offered the Sigma dp2 Quattro Test Shoot, and participated in trade shows, and dealer events across the country. Photographers all around the world have been talking about our new lenses in the Art, Sports, and Contemporary lines, as well as the completely redesigned dp series cameras.
What a difference a couple of years makes!
Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.
At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.
Here at Sigma, we love social media. It is a great way to see amazing photos made with Sigma gear by photographers from all over, share our passion for creativity, and learn what matters to our fans and friends. We have a presence on several social channels, and each has its own personality and voice customized for that experience–our Instagram feed isn’t the same as our Facebook, or Twitter, or Google Plus. But on every channel, there’s dedicated Sigma team members with a similar passion for photography posting and responding to fans.