First announced at Photokina 2012, The Sigma 17-70mm F2.8-4.0 DC Macro is the first in the Contemporary line of lenses in the Sigma Global Vision to be released. This fast, compact, variable aperture standard zoom for APS-C DSLRs is going to make a lot of photographers very happy. Even though it covers a very similar focal range as the often-bundled starter lens with many DSLRs, It is a serious step up from the typical kit offering, including true macro capture.
The holiday season is a great time to make photos with gorgeously softened backgrounds and shallow depth of field for painterly, creative, and festive results. Indoors and out, the Christmas trees bedecked with tiny lights, Menorahs, and decidedly secular seasonal displays that brighten the world each December present the perfect opportunity to experiment, explore and create. While we’ll obviously be featuring a number of Sigma lenses in this how-to, much of the information here is universal.
Photographers have been excited about the possibilities of the new Sigma 35mm F1.4 DG HSM lens since it was announced at Photokina. The first of the Art line in the new Sigma Global Vision, this lens is finally here. And being one of the first photographers in North America to shoot with this lens, I can tell you, it is flat-out amazing.
Halloween can be an amazing time to make all sorts of cool photos. Between the Jack O’Lanterns, people of all ages in silly or scary costumes, and haunted houses, there’s something great to shoot pretty much everywhere you turn.It’s also a great time of year to throw so many of the hard and fast guidelines of photography aside and have some fun by breaking some rules, and employing some cool photo tricks to make Halloween photos that’ll turn some heads. In this blog posting, we’re going to have some fun and give you some ideas on how to capture the spirit of the season.
Photographer Robert Lopshire used the Sigma DP2 Merrill instead of a DSLR for a model shoot, and was amazed at the big-camera image quality of this amazing compact, prime lens camera with the 46 megapixel Merrill Generation Foveon X3 Direct Image Sensor.
When traveling as light as possible while maximizing versatility, an all-in-one zoom lens like the new Sigma 18-250mm F3.5-6.3 is a great choice. This recently redesigned lens is built specifically for DSLRs with the smaller APS-C sensors, and now adds 1:2.9 macro capture for even more flexibility and creativity in an even more compact package than its predecessor.
The Sigma DP2 Merrill creates amazing photographs with exceptional detail and beautifully smooth color gradations and nuances of tone. The overall image quality of this camera is simply amazing.
Have you noticed the new “Play the Video” button on all our product pages? Almost every camera and lens in our lineup now features a brief video overview of the features, functions and benefits to help you decide which new Sigma gear is the perfect fit for your camera bag.
In short, we here at Sigma believe that helping photographers of all skill levels find the gear that’s right for them–for their style of photography and within their budget–is an all-around win for everyone. And that’s exactly why we created this series of information-packed videos.
You may have noticed that we’ve been adding informative videos to our product pages over the past few days. These videos were shot for Sigma by Invodo in their Dallas, Texas, studios. And every single angle, every scene, and every second of video footage for this project was captured through Sigma lenses on HDSLRs and digital cine cameras in Canon EF and Nikon FX mount formats. Kevin Keller, Director of Photography for Invodo talks about shooting in the studio with Sigma in this cool behind the scenes video.