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Category: Photoworld
08.27.2012

Check out our New Series of Product Videos!

Have you noticed the new “Play the Video” button on all our product pages? Almost every camera and lens in our lineup now features a brief video overview of the features, functions and benefits to help you decide which new Sigma gear is the perfect fit for your camera bag.

In short, we here at Sigma believe that helping photographers of all skill levels find the gear that’s right for them–for their style of photography and within their budget–is an all-around win for everyone. And that’s exactly why we created this series of information-packed videos.

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08.08.2012

Shot with Sigma: Behind the Scenes at Invodo

You may have noticed that we’ve been adding informative videos to our product pages over the past few days. These videos were shot for Sigma by Invodo in their Dallas, Texas, studios. And every single angle, every scene, and every second of video footage for this project was captured through Sigma lenses on HDSLRs and digital cine cameras in Canon EF and Nikon FX mount formats. Kevin Keller, Director of Photography for Invodo talks about shooting in the studio with Sigma in this cool behind the scenes video.

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07.30.2012

Chasing Birds with the Sigma 120-400mm F4.5-5.6 by Jack Howard

This past month, I was lucky enough to visit two amazing birding hotspots with the Sigma 120-400mm F4.5-5.6. Now, after shooting with this compact, long-reach tele zoom, I’ve got to say that is has quickly become one of my favorite lenses in the Sigma lineup for its fantastic combination of reach, range and amazing sharpness in a very compact package–under four pounds and just eight inches long.

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07.23.2012

Shot with Sigma: Trash the Dress Behind the Scenes video

Justin Wojtczak of 375Photography.com created this very cool behind the scenes and how-to video of a trash-the-dress session exclusively with Sigma lenses. All the still shots, as well as all the HDSLR footage of Justin and crew in action were captured with Sigma glass including the 70-200mm F2.8, the 20mm F1.8, and the 85m, 50mm and 30mm F1.4 primes. If the name sounds familiar, it’s because Justin was recently the winner of the FStoppers Behind the Scenes contest!

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07.06.2012

Enter to win the 18-250mm F3.5-6.3 from Outdoor Photographer and Sigma!

CS5 Drop Shadow

Check out this great chance to win the amazing Sigma 18-250mm multi-zoom lens from our friends at Outdoor Photographer magazine!

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07.02.2012

Fireworks and Bright Lights in the Night for the Fourth of July and Beyond by Jack Howard

The fundamentals of making great fireworks photos remain the same today as back in the film days when I made this shot on Dec 31, 1999 with my trusty Sigma 17-35 F2.8-4.0 Ultrawide zoom on a Canon EOS A2 loaded with Kodak Vericolor ISO 100 film. I had originally set myself up on the boardwalk above the sand, but as more and more people showed up, there was serious bounce in the boards, so I moved to the sand instead. Looking at the stillness of the silhouetted people in the frame, you can tell these were a lot of rockets launched at the same time, with a relatively short (1-2 second) exposure.

The fourth of July means many things, and for photographers, one of the most exciting and challenging aspects of this holiday is capturing amazing photos of fireworks. The bright lights in the night paint the sky with multi-colored flames in a way that can be spectacular to witness and capture with your camera. And while it may seem that fireworks–and articles about how to capture fireworks with your DSLR–only appear for a few nights in early July, there are actually tons of nights from coast to coast all summer long when the skies are illuminated with fireworks.

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06.15.2012

Sigma 18-250mm F3.5-6.3 DC Macro OS HSM: First Impressions with Walter Arnold

For this shot I borrowed some brushes from local Water Color artist Sterling Edwards, who also works in acrylics. He lent me some of his brushes as well as a painter's pallet to photograph for this shoot. I laid a few of the brushes on the pallet next to a colorful dollop  of ink. After spending a good deal of time lighting the brushes with traditional lighting techniques, I broke out my trusty mag lite flashlight and used it to provide a very focused light from the side which made for a dramatic and textured image.    F22 0.4s ISO100  250mm Manual. ©2012 Walter Arnold.

Pro Photographer Walter Arnold has been shooting new ad campaign shots with the new Sigma 18-250mm F3.5-6.3 DC MACRO OS HSM on the sly for the past few weeks. We spent a few minutes talking with him about his experiences with this amazing new superzoom. For full press release and technical specifications click here.

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06.01.2012

Beachscapes

Spots where sand, sea, and sky come together offer certain challenges to photographers, but the results can be so amazingly rewarding. Conditions can change quickly as the sun hides behind a cloud, and conditions most certainly change slowly as the tides sink and rise and the sun and moon dance across the sky. The same patch of sea may be mirror calm and reflecting golden light, or it may be a churn of furious waves. Fogs, mists, and wind-whipped sand can make for gorgeous images even as they fool camera meters. There’s a world of possibilities waiting to be captured along these edges, whenever you visit, and with whatever Sigma lens you’ve got in your bag.

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05.01.2012

The Sigma 18-250mm F3.5-6.3 DC OS HSM for Fantastic Family Photography

The Sigma 18-250mm F3.5-6.3 DC OS HSM is available in many popular lens mounts for APS-C DSLRs.

The May 2012 issues of Parenting and Popular Photography magazines feature our new advertisement for the Sigma 18-250 F3.5-6.3 DC OS HSM all-in-one lens featuring a lovely shot of a mother and daughter sitting together on a footbridge above a waterfall and creek in the woods. This versatile lens is a great addition to the camera kit of family photographers as it is compact, lightweight covers a great focal range, and has Optical Stabilizer for making sharp shots in low light without a tripod. To help you learn more about this nimble lens that’s as comfortable shooting wide angle landscapes and big group portraits at 18mm as well as distant birds and your little superstars in sports action, we’ve put together a cool package of blog postings to how you what this lens is all about. And if you’ve still got any questions or need more information, leave a comment here (or on any of the related stories) and we’ll try to respond as soon as we can.

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04.30.2012

Sigma 18-250mm F3.5-6.3 DC OS HSM Features and Functions Demo Video

Sigma 18-250mm F3.5-6.3 DC OS HSM Features and Functions Demo Video. This 13.8x all in one zoom lens is great for traveling light while being ready for making great photos from wide angle landscapes to telephoto wildlife captures.

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