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Category: Photoworld
10.07.2014

Sigma Global Vision: The Journey Continues

The Sigma 150-600mm F5-6.3 DG OS HSM | Sports lens is one of the newest lenses in the Sigma line, announced at photokina 2014. This lens is designed for exceptional outdoor performance.

What a difference a couple of years makes!

Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.

At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.

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09.02.2014

Sigma 50mm F1.4 EX DG HSM vs Sigma 50mm F1.4 DG HSM | A

Adding either of these Sigma 50mm F1.4s camera lenses to your kit is a great idea. Is the Sigma 50mm F1.4 DG HSM | A or 50mm F1.4 EC DG HSM right for you?

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08.04.2014

Slowing Down and Making Photos worth Printing and Preserving

I brought the Sigma dp2 Quattro along on a recent beach vacation to Cape May, NJ, a spot I've visited many times.  I made a series of photos of many of my favorite spots in town with this compact camera, which has simply incredible image quality. Here is one of the lifeboats along the beach in the morning. 1/250 F5.6 ISO 100.

Whenever I spend time making photos with a Sigma camera, like the new dp2 Quattro, for example, it makes me slow down, think a little bit more about the overall composition, framing, and aesthetics of the image. In short, the nuances and quirks of the Sigma cameras helps me fine-tune my vision, and I strive to make each frame count. And the end result images are always a sight to behold, first on my monitor, and preferably, printed out in large format. It is a process that takes time; but the results are well worth it, thanks to the overall quality of the images.

That same feeling of value, permanence, and overall material importance is likewise encapsulated in my personal images made with DSLRs and interchangeable lens compact cameras in general. I choose to capture almost all of my images of family adventures on cameras with bigger sensors because these moments matter to me. And for me, the long-term image quality matters significantly more than the instant-sharing capabilities of a smart-phone snap. And of course, with such a great variety of Sigma lenses, there’s always a fresh perspective to be captured, from ultrawide, to supertelephoto, wide open for gorgeous background separation and bokeh, or stopped down for telephoto compression.

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