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Category: Photoworld
10.31.2014

Sigma 150-600mm F5-6.3 | Sports: Hands-On

The Sigma 150-600mm F5-6.3 DG OS HSM | Sports has been generating a ton of buzz since its announcement at photokina in September 2014. This Sports update of the 150-500mm supertelephoto zoom lens is one of two 150-600mm zoom lenses announced at the show, along with the 150-600mm DG OS HSM | Contemporary.

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10.07.2014

Sigma Global Vision: The Journey Continues

The Sigma 150-600mm F5-6.3 DG OS HSM | Sports lens is one of the newest lenses in the Sigma line, announced at photokina 2014. This lens is designed for exceptional outdoor performance.

What a difference a couple of years makes!

Two years ago, we were gearing up for PhotoPlus, just days after the announcement of the Sigma Global Vision at photokina 2012. We were preparing ourselves for discussions and briefings to explain the philosophy behind the three new lines being offered.

At that time, many photographers and technical editors were confused as to what Art, Sports, and Contemporary was meant to convey in a lens name. We spent a lot of time that fall explaining the way that Sigma is rethinking lenses and how this relates to the three new lens markings.

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09.02.2014

Sigma 50mm F1.4 EX DG HSM vs Sigma 50mm F1.4 DG HSM | A

Adding either of these Sigma 50mm F1.4s camera lenses to your kit is a great idea. Is the Sigma 50mm F1.4 DG HSM | A or 50mm F1.4 EC DG HSM right for you?

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08.04.2014

Slowing Down and Making Photos worth Printing and Preserving

I brought the Sigma dp2 Quattro along on a recent beach vacation to Cape May, NJ, a spot I've visited many times.  I made a series of photos of many of my favorite spots in town with this compact camera, which has simply incredible image quality. Here is one of the lifeboats along the beach in the morning. 1/250 F5.6 ISO 100.

Whenever I spend time making photos with a Sigma camera, like the new dp2 Quattro, for example, it makes me slow down, think a little bit more about the overall composition, framing, and aesthetics of the image. In short, the nuances and quirks of the Sigma cameras helps me fine-tune my vision, and I strive to make each frame count. And the end result images are always a sight to behold, first on my monitor, and preferably, printed out in large format. It is a process that takes time; but the results are well worth it, thanks to the overall quality of the images.

That same feeling of value, permanence, and overall material importance is likewise encapsulated in my personal images made with DSLRs and interchangeable lens compact cameras in general. I choose to capture almost all of my images of family adventures on cameras with bigger sensors because these moments matter to me. And for me, the long-term image quality matters significantly more than the instant-sharing capabilities of a smart-phone snap. And of course, with such a great variety of Sigma lenses, there’s always a fresh perspective to be captured, from ultrawide, to supertelephoto, wide open for gorgeous background separation and bokeh, or stopped down for telephoto compression.

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07.01.2014

Sigma dp2 Quattro: First Look

dp2Q  small

I’ve spent the weekend with the dp2 Quattro, and I can tell you straight-out that this is far and away the best dp camera I’ve had my hands on. Here’s our first look at the Sigma dp2 Quattro.

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05.30.2014

Great Camera Gear Ideas for the Summer Season from Sigma!

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Great gear ideas for the summer, from the team at Sigma. Ideas for cameras and lenses for wherever you’re heading this sunny season!

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05.28.2014

First Look: Sigma 50mm F1.4 DG HSM | A

Daffodils, captured wide open at F1.4 with the new Sigma 50mm F1.4 DG HSM | A lens on a classic 5D. 1/5000 F1.4 ISO 100.

The Sigma 50mm F1.4 DG HSM | A lens is simply amazing. This standard field of view, fast-aperture, full-frame, prime lens combines outstanding sharpness, fast autofocus, in a lens that is built with a singular vision on performance.

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04.01.2014

Win Sigma Lenses, Black Magic Camera, and more!

Sigma Corporation of America, Kupo Grip and The Phoblographer are sponsors of this great giveaway!

Sigma Corporation of America has teamed up with Kupo Grip and The Phoblographer as sponsors of a giveaway that will be sure to make the winning videographer beam with joy.

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03.28.2014

The Sigma 180mm F2.8 EX DG OS HSM Macro Lens for Close-up Work

The Sigma 180mm F2.8 EX DG OS HSM Macro lens.

The Sigma 180mm F2.8 EX DG OS HSM Macro lens is the biggest, longest macro lens in the Sigma lens catalog. This telephoto lens offers true life-sized reproduction with a 1:1 maximum magnification ratio. Incredible sharpness—thanks to its state of the art optical design—Optical Stabilizer, and a three-zone focus limiter make this a serious lens for advanced macro photographers.

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03.03.2014

What is a Zoom Lens? And why and when to choose a Zoom Lens?

Sigma offers a great variety of zoom lenses. (Lenses are not shown to scale in this display.)

A zoom lens is a type of camera lens that is offers the photographer a useful range of different focal lengths in a single lens. This is in comparison to a prime lens, which only offers a single focal length. A zoom lens allows for quick and easy re-framing of a scene while staying in the same physical position. Sigma offers a line of over 20 zoom lenses for DSLR photographers, ranging from wide angle zoom lenses, supertelephoto zoom lenses, and high-zoom ratio all-in-one lenses for both full-frame (DG) and APS-C (DC) digital cameras.

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